⚡ Analytics in Germany

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Germany is a Central European country with a population of around 84 million people.

According to our statistics, web analytics tools are used on 29.9% of websites from Germany.

Statistics based on 228K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Germany in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with a substantial 57.9% share.
It is followed by Matomo with 25.4% and Jetpack Stats with 6%.

Google Analytics 57.9%
Matomo 25.4%
Jetpack Stats 6%
Cloudflare Web Analytics 4.9%
Hotjar 3.3%
Microsoft Clarity 2.6%
HubSpot Analytics 2.5%
Etracker 2.3%
MonsterInsights 1.9%
Plausible 1.4%
Adobe Analytics 1.1%
Yandex.Metrica 1%
Snowplow 0.9%
Koko Analytics 0.6%
SalesViewer 0.6%

🚀 Highlights

Here is a list of the top tools that are more popular in Germany than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Matomo ^(-3)
5. Hotjar ^(-2)
7. HubSpot Analytics ^(-2)
8. Etracker ^(-52)
10. Plausible ^(-9)
11. Adobe Analytics ^(-3)
14. Koko Analytics ^(-50)
15. SalesViewer ^(-78)
16. VWO ^(-1)
17. Piwik PRO ^(-26)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 161 web analytics tools used on sites from Germany, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	57.9%
2	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	25.4%
3	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	6%
4	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	4.9%
5	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	3.3%
6	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	2.6%
7	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	2.5%
8	Etracker Hamburg, Germany A German web analytics and marketing optimization platform that enables organizations to measure website traffic, user behavior, and conversions while maintaining strong data privacy compliance. €10.80+/month	2.3%
9	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	1.9%
10	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option. FreeOpen source$9+/month	1.4%
11	Adobe Analytics San Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey. $37,500+/year	1.1%
12	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	1%
13	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$$$	0.9%
14	Koko Analytics Nijmegen, Netherlands A privacy-friendly, simple and lightweight analytics plugin for WordPress. FreeOpen source€79/year	0.6%
15	SalesViewer Bochum, Germany A sales tracking and lead generation platform that identifies anonymous website visitors and translates their visits into B2B sales and marketing signals. €99+/month	0.6%
16	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.6%
17	Piwik PRO Wrocław, Poland A commercial Matomo fork with enterprise-level support and premium features. Free€10,995+/year	0.5%
18	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.5%
19	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	0.5%
20	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$54+/year	0.5%
21	Umami San Francisco, California, United States An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data. FreeOpen source$20+/month	0.4%
22	Leadinfo Capelle aan den IJssel, Netherlands A lead generation platform that identifies companies visiting a website to help B2B sales and marketing teams discover potential prospects. $107+/month	0.4%
23	Leadfeeder Karlsruhe, Germany A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information. Free$1,188/year	0.4%
24	Fathom Victoria, British Columbia, Canada A privacy-first website analytics solution that provides real-time traffic metrics with compliance with GDPR, CCPA, ePrivacy, and PECR, while filtering out bots, scrapers, and spam traffic. FreeOpen source$15+/month	0.4%
25	Triple Whale Columbus, Ohio, United States A cloud-based reporting and attribution platform that centralizes data from all channels, tools, and platforms into a single dashboard. Free$129+/month	0.3%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 228,599 websites from Germany.
We currently track the presence of 191 web analytics tools across the web.
Of these, 161 were detected on websites from Germany.
Statistics were last calculated on April 21, 2026.
For more details, see our methodology and disclaimer.