Matomo
Matomo is an open-source web analytics platform built in 
PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data.
It provides real-time traffic reports with no data sampling, custom dashboards, multi-site management, campaign and event tracking, detailed visitor profiles, e-commerce and goal analytics, privacy-focused GDPR features, tag management, APIs, and integrations with over 100 CMS and e-commerce platforms.
According to our data, Matomo is the 6th most popular web analytics tool on the web.
It has 4% of the web analytics market share and is present on 2% of all websites.
It appears on 9.6% of all websites in Austria, 8.3% in Germany, and 8.2% in France.
- 🏠 Website
- 🏷️ Previous name
- Piwik
- 🔗 Links
- </> Source code
- 🔌 Add-Ons
- 👨👩👦👦 Community
Wikipedia
GitHub
wordpress.org💸 Pricing
Matomo is available in both free and paid versions.
📊 Rankings and Market Share
- Analytics
- Rank: 6
- Market share: 4%
🏆 Matomo Awards
- 🥈 Second most popular in Germany in the Analytics category.
- 🥈 Second most popular in France in the Analytics category.
- 🥈 Second most popular in Austria in the Analytics category.
- 🥈 Second most popular in Switzerland in the Analytics category.
- 🥈 Second most popular in Luxembourg in the Analytics category.
- 🥈 Second most popular in Liechtenstein in the Analytics category.
- 🥉 Third most popular in Italy in the Analytics category.
- 🥉 Third most popular in Czechia in the Analytics category.
- 🥉 Third most popular in Belgium in the Analytics category.
- 🥉 Third most popular in Sweden in the Analytics category.
⚡ Sites Using Matomo
We have data on 80,093 websites that use the Matomo web analytics tool. Here is a list of some of the top ranked ones.
The highest rated site using Matomo is ep**ner.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #157 | Netherlands | English | |
| 2 |  sourceforge.net |
#231 | United States | English |
| 3 |  bunny.net |
#253 | Slovenia | English |
| 4 | #364 | United States | English | |
| 5 | #532 | Czechia | Czech | |
| 6 | #663 | Poland | Polish | |
| 7 | #664 | Poland | Polish | |
| 8 | #830 | English | ||
| 9 | #977 | Germany | German | |
| 10 | #1,004 | Italy | Italian | |
| 11 | #1,040 | Germany | German | |
| 12 | #1,075 | United States | English | |
| 13 | #1,153 | Malaysia | Burmese | |
| 14 | #1,189 | Switzerland | British English | |
| 15 | #1,292 | France | French | |
| 16 | #1,305 | France | French | |
| 17 |  hetzner.com |
#1,350 | Germany | American English |
| 18 | #1,424 | Italy | Italian | |
| 19 | #1,469 | Russia | Russian | |
| 20 | #1,472 | Czechia | Czech |
📈 Usage Statistics
Most of the sites that use Matomo:
- are located in Germany
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Matomo are from Germany, France, and the United States.
- Germany 29.7%
- France 14.8%
- United States 9.2%
- Italy 5.2%
- Austria 4.7%
- United Kingdom 3.8%
- Switzerland 3.5%
- Netherlands 2.7%
- Spain 1.9%
- Other 24.5%
Most Matomo users speak English, German, or French.
- English 32.2%
- German 30.6%
- French 14.3%
- Italian 4.4%
- Dutch 2.6%
- Spanish 2.3%
- Czech 1.4%
- Japanese 1.2%
- Chinese 1.2%
- Other 9.8%
The Matomo web analytics tool is especially popular on .com, .de, and .fr top-level domains.
- .com 26.1%
- .de 21.4%
- .fr 7.6%
- .org 5.8%
- .it 3.6%
- .at 3.4%
- .ch 2.7%
- .net 2.3%
- .nl 1.8%
- Other 25.3%
The primary market segments for websites utilizing Matomo include business, education and reference, and marketing and merchandising.
- Business 17.6%
- Education/Reference 9.1%
- Marketing/Merchandising 8.1%
- Public Information 5.7%
- Online Shopping 5.6%
- Internet Services 5.4%
- Non-Profit/Advocacy/NGO 4.3%
- Blogs/Wiki 4.2%
- Travel 4.1%
- Other 35.9%
🕵️ Similar Technologies
These are some of the best Matomo alternatives.
🆚 Compare Alternatives
Compare Matomo to…
- 🕵️ Similar tools
- ⭐ Market leaders
- 💡 More alternatives
- 🔎 All options
💬 Frequently Asked Questions
Where is Matomo from?
Matomo is from Wellington, New Zealand.
Can I use Matomo for free?
Yes, there is a free version.
What is the price of Matomo?
The pricing starts at €22 per month.
Which country uses Matomo the most?
The majority of Matomo users are from Germany.
Who uses Matomo?
According to our data, Matomo is used on thousands of sites, including such established ones as sourceforge.net, bunny.net, and brave.com.
Is Matomo used on government websites?
Yes, for example, it is used by portal.gov.cz,
agenziaentrate.gov.it, and
moe.gov.my. Overall, we found Matomo on 27 government sites in the United States.
Do academic institutions use Matomo?
Yes, quite a few! In total, we know of 124 academic websites in the United States that use Matomo.
How does Matomo stack up against its competitors?
Matomo is a very popular web analytics tool, second only to 5 other web analytics tools we track.
What are the alternatives to Matomo?
Alternatives and possible competitors to Matomo may include 
Plausible, 
Umami, and 
Koko Analytics.
Piwik PRO🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,046,631 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.