⚡ Analytics in the Czech Republic

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

The Czech Republic is a Central European country with a population of around 10.5 million people.

According to our statistics, web analytics tools are used on 44.5% of websites from the Czech Republic.

Statistics based on 37K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in the Czech Republic in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 85.8% share.
It is followed by Matomo with 6% and Cloudflare Web Analytics with 5%.

Google Analytics 85.8%
Matomo 6%
Cloudflare Web Analytics 5%
Hotjar 4.6%
Snowplow 4.1%
Microsoft Clarity 3.9%
Smartlook 3.1%
Jetpack Stats 2.3%
Gemius 1.8%
MonsterInsights 1.8%
Plausible 0.8%
Yandex.Metrica 0.7%
HubSpot Analytics 0.4%
VWO 0.4%
Piano 0.3%

🚀 Highlights

Here is a list of the top tools that are more popular in the Czech Republic than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Matomo ^(-3)
4. Hotjar ^(-3)
5. Snowplow ^(-7)
7. Smartlook ^(-30)
9. Gemius ^(-44)
11. Plausible ^(-8)
14. VWO ^(-2)
15. Piano ^(-41)
16. Ahrefs Web Analytics ^(-11)
18. Independent Analytics ^(-20)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 116 web analytics tools used on sites from the Czech Republic, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	85.8%
2	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	6%
3	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	5%
4	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	4.6%
5	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$$$	4.1%
6	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	3.9%
7	Smartlook San Jose, California, United States An all-in-one analytics platform that helps businesses analyze their users' actions, with session recordings, heatmaps, event tracking, and funnels. Free$55+/month	3.1%
8	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	2.3%
9	Gemius Warsaw, Poland Provides easy-to-use, powerful analytical tools for online media planning and optimization of online advertising campaigns. 3,042 PLN+/month	1.8%
10	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	1.8%
11	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option. FreeOpen source$9+/month	0.8%
12	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	0.7%
13	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	0.4%
14	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.4%
15	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	0.3%
16	Ahrefs Web Analytics Singapore A privacy-friendly solution that allows you to track website usage in real time. Free$20+/month	0.3%
17	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.3%
18	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$54+/year	0.2%
19	Adobe Analytics San Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey. $37,500+/year	0.2%
20	Umami San Francisco, California, United States An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data. FreeOpen source$20+/month	0.2%
21	Leadfeeder Karlsruhe, Germany A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information. Free$1,188/year	0.2%
22	Histats Azzano San Paolo, Bergamo, Italy A free website analytics and visitor counter service that tracks and reports web traffic metrics such as unique visitors, page views, referrers, and geolocation data. Free	0.2%
23	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	0.2%
24	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	0.1%
25	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	0.1%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 37,983 websites from the Czech Republic.
We currently track the presence of 191 web analytics tools across the web.
Of these, 116 were detected on websites from the Czech Republic.
Statistics were last calculated on May 9, 2026.
For more details, see our methodology and disclaimer.