Piano
Piano Platform is a unified cloud-based solution that combines data management, audience segmentation, activation, and analytics.
It enables organizations to ingest behavioral and profile data in real time, build audience segments using machine-learning-driven propensity models, export them to activation systems, and measure results through dashboards and REST/
GraphQL APIs.
According to our data, Piano is the 5th most popular data management platform on the web.
It has 7.5% of the DMP market share and is detected on 0.06% of all websites.
It is especially popular in France, where it appears on 0.2% of all websites, and in the United Kingdom, where it appears on 0.1%.
- 🏠 Website
- 🏷️ Previous names
- Piano Media, Tinypass, Cxense
- 🔗 Links
Wikipedia💸 Pricing
🏆 Piano Awards
- 🥇 Most popular in Romania in the DMP category.
- 🥈 Second most popular in the United Kingdom in the DMP category.
- 🥈 Second most popular in France in the DMP category.
- 🥈 Second most popular in Finland in the DMP category.
- 🥈 Second most popular in Australia in the DMP category.
- 🥉 Third most popular in Germany in the DMP category.
- 🥉 Third most popular in Poland in the DMP category.
- ⭐ 4th most popular in Canada in the DMP category.
- ⭐ 8th most popular in Romania in the Analytics category.
- 🔥 15th most popular in Finland in the Analytics category.
⚡ Sites Using Piano
We have data on 2,560 websites that use the Piano DMP. Here is a list of some of the top ranked ones.
The highest rated site using Piano is cnn.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #67 | United States | English | |
| 2 | #103 | United Kingdom | British English | |
| 3 | #120 | United States | English | |
| 4 | #237 | Poland | Polish | |
| 5 | #289 | United States | English | |
| 6 | #296 | Italy | Italian | |
| 7 | #306 | United Kingdom | English | |
| 8 | #324 | Hong Kong | English | |
| 9 | #334 | Germany | German | |
| 10 | #345 | Japan | Japanese | |
| 11 | #394 | France | French | |
| 12 | #449 | Serbia | Serbian | |
| 13 | #612 | France | French | |
| 14 | #625 | Japan | Japanese | |
| 15 | #657 | Croatia | Croatian | |
| 16 | #748 | Australia | English | |
| 17 | #1,021 | United States | American English | |
| 18 | #1,041 | Germany | German | |
| 19 | #1,076 | Spain | Spanish | |
| 20 | #1,095 | United States | American English |
📈 Usage Statistics
Most of the sites that use Piano:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the General News category.
Most of the sites using Piano are from the United States, the United Kingdom, and France.
- United States 13.2%
- United Kingdom 12.2%
- France 11.8%
- Romania 7.9%
- Germany 7.4%
- Finland 5.4%
- Japan 5.3%
- Poland 4%
- Australia 3.7%
- Other 29.1%
Most Piano users speak English, French, or German.
- English 43.7%
- French 11.9%
- German 8%
- Romanian 6.6%
- Spanish 5.6%
- Finnish 4.8%
- Japanese 4.5%
- Polish 3.6%
- Czech 1.9%
- Other 9.4%
The Piano DMP is especially popular on .com, .co.uk, and .ro top-level domains.
- .com 32.5%
- .co.uk 8.5%
- .ro 6.7%
- .de 6.1%
- .fr 5.5%
- .fi 4.5%
- .com.au 3%
- .pl 3%
- .jp 2.5%
- Other 27.7%
The primary market segments for websites utilizing Piano include general news, entertainment, and business.
- General News 42.3%
- Entertainment 9.6%
- Business 7%
- Blogs/Wiki 5.2%
- Finance/Banking 3.5%
- Portal Sites 3.2%
- Marketing/Merchandising 3%
- Sports 2.6%
- Public Information 2.1%
- Other 21.5%
🕵️ Similar Technologies
These are some of the best Piano alternatives.
🆚 Compare Alternatives
Compare Piano to…
- 🕵️ Similar DMPs
- ⭐ Market leaders
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- 🔎 All options
💬 Frequently Asked Questions
Where is Piano from?
Piano is from Amsterdam, Netherlands.
Which country uses Piano the most?
The majority of Piano users are from the United States.
Who uses Piano?
How does Piano stack up against the competition?
Piano is a moderately popular DMP, ranking ahead of 13 other data management platforms we track.
What are the alternatives to Piano?
Alternatives and possible competitors to Piano may include 
Adobe Audience Manager, 
Lotame, and 
Permutive.
👉 See Also
- ✨ Related technologies
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,009,087 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.