Lotame
Lotame is an end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data.
According to our data, Lotame is the 4th most popular data management platform on the web.
It has 9.2% of the DMP market share and is detected on 0.08% of all websites.
- 🏠 Website
💸 Pricing
📊 Rankings and Market Share
- DMP
- Rank: 4
- Market share: 9.2%
- Identity Resolution
- Rank: 3
- Market share: 12.7%
🏆 Lotame Awards
- 🥇 Most popular in Indonesia in the Identity Resolution category.
- 🥇 Most popular in Indonesia in the DMP category.
- 🥈 Second most popular in Turkey in the Identity Resolution category.
- 🥉 Third most popular in the United States in the DMP category.
- 🥉 Third most popular in Turkey in the DMP category.
- 🥉 Third most popular in the United Kingdom in the Identity Resolution category.
- 🥉 Third most popular in Canada in the Identity Resolution category.
⚡ Sites Using Lotame
We have data on 3,093 websites that use the Lotame DMP. Here is a list of some of the top ranked ones.
The highest rated site using Lotame is 
usatoday.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | usatoday.com |
#170 | American English | |
| 2 | #201 | Japan | Japanese | |
| 3 | #283 | Canada | English | |
| 4 | #453 | Czech Republic | Czech | |
| 5 | #628 | India | English | |
| 6 | #718 | India | English | |
| 7 | #721 | Turkey | Turkish | |
| 8 | #782 | Russia | English | |
| 9 | #1,174 | India | English | |
| 10 | #1,222 | United Kingdom | English | |
| 11 | #1,316 | Netherlands | English | |
| 12 | #1,317 | English | ||
| 13 | #1,767 | English | ||
| 14 |  paypay.ne.jp |
#1,874 | Japan | Japanese |
| 15 | #2,087 | Canada | English | |
| 16 | #2,139 | United States | English | |
| 17 | #2,157 | Czech Republic | Czech | |
| 18 | #2,429 | United States | English | |
| 19 | #2,433 | American English | ||
| 20 | #2,744 | Romania | Romanian |
📈 Usage Statistics
Most of the sites that use Lotame:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the General News category.
Most of the sites using Lotame are from the United States, Turkey, and the United Kingdom.
- United States 48%
- Turkey 10.3%
- United Kingdom 5.9%
- Indonesia 4.1%
- Canada 3.2%
- Germany 2.4%
- Singapore 1.9%
- India 1.7%
- Netherlands 1.5%
- Other 21%
Most Lotame users speak English, Turkish, or Indonesian.
- English 73.3%
- Turkish 8.4%
- Indonesian 3.3%
- Spanish 2.6%
- German 1.8%
- Portuguese 1.1%
- Greek 1.1%
- French 1%
- Dutch 1%
- Other 6.4%
The Lotame DMP is especially popular on .com top-level domains.
- .com 68%
- .co.uk 3.3%
- .org 3%
- .net 2.2%
- .com.tr 2%
- .de 1.4%
- .ca 1.1%
- .gr 1%
- .it 0.9%
- Other 17.1%
The primary market segments for websites utilizing Lotame include general news, business, and entertainment.
- General News 43%
- Business 9.6%
- Entertainment 4.4%
- Marketing/Merchandising 3.8%
- Online Shopping 3.7%
- Finance/Banking 3.7%
- Blogs/Wiki 3.2%
- Education/Reference 2.9%
- Sports 2.4%
- Other 23.3%
🕵️ Similar Technologies
These are some of the best Lotame alternatives.
🆚 Compare Alternatives
Compare Lotame to…
- 🕵️ Similar DMPs
- ⭐ Market leaders
- 💡 More alternatives
- 🔎 All options
💬 Frequently Asked Questions
Where is Lotame from?
Lotame is from Columbia, Maryland, United States.
Is there a free trial available?
No, Lotame does not provide a free trial. However, a demo may be available.
Which country uses Lotame the most?
The majority of Lotame users are from the United States.
Who uses Lotame?
According to our data, Lotame is used on thousands of sites, including such established ones as usatoday.com, auone.jp, and
cbc.ca.
Is Lotame used on government websites?
In total, we found Lotame on 2 government sites in the United States.
Do academic institutions use Lotame?
Yes. Overall, we know of 13 academic websites in the United States that use Lotame.
How does Lotame compare to its competitors?
Lotame is one of the most popular data management platforms, second only to 
Adobe Audience Manager, 
Simpli.fi, and 
Adform.
What are the alternatives to Lotame?
Alternatives and possible competitors to Lotame may include 
OnAudience, Adobe Audience Manager, and Piano.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,896,634 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.