⚡ Data Management Platforms in Indonesia

Data management platforms (DMPs) are software used in advertising and marketing to collect and manage audience data. They allow businesses to identify audience segments, build lookalike audiences and optimize paid media spend.

Indonesia is a Southeast Asian country with a population of over 279 million people.

According to our research, data management platforms are used on 0.5% of websites from Indonesia.

Statistics based on 36K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top DMPs in Indonesia in 2026, based on market share.

The most popular is Lotame, which dominates the market with an overwhelming 60.2% share.
It is followed by Sojern with 16.4% and Adobe Audience Manager with 14.6%.

Lotame 60.2%
Sojern 16.4%
Adobe Audience Manager 14.6%
Adform 8.2%
Nexxen 3.5%
Oracle BlueKai 2.9%
Piano 1.2%
Nielsen 1.2%
Simpli.fi 1.2%
Eyeota 0.6%

🚀 Highlights

Here is a list of the top DMPs that are more popular in Indonesia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Lotame ^(-3)
2. Sojern ^(-8)
5. Nexxen ^(-1)
6. Oracle BlueKai ^(-6)
10. Eyeota ^(-6)

✨ Best DMPs

Below is a more detailed list of 10 DMPs used on sites from Indonesia, ranked by their market share.

Rank	Name	Market share
1	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	60.2%
2	Sojern San Francisco, California, United States A travel marketing platform for hotels and attractions that helps users find, engage, and convert travelers.	16.4%
3	Adobe Audience Manager San Jose, California, United States A data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels. $150,000+/year	14.6%
4	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	8.2%
5	Nexxen New York, United States A flexible, video-first, unified demand-side and sell-side advertising platform.	3.5%
6	Oracle BlueKai Austin, Texas, United States A cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns. $$$	2.9%
7	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	1.2%
8	Nielsen New York, United States A core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation. $$$	1.2%
9	Simpli.fi Fort Worth, Texas, United States A programmatic advertising platform that combines DSP and DMP capabilities for CTV, addressable, geo-fencing, mobile, display, native, audio, social, and video advertising. $10,000+/month	1.2%
10	Eyeota Singapore A global provider of audience data for marketing and advertising.	0.6%

👉 See Also

🌎 DMP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 36,753 websites from Indonesia.
We currently track the presence of 18 DMPs across the web.
Of these, 10 were detected on websites from Indonesia.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.