Oracle BlueKai

Oracle, Austin, Texas, United States

Oracle BlueKai is a cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns.

According to our data, Oracle BlueKai ranks 11th among the data management platforms we track.
It has 3% of the DMP market share and is detected on 0.03% of all websites.

Statistics based on 3.7M+ analyzed websites. About this data

💸 Pricing

Custom

📊 Rankings and Market Share

🏆 Oracle BlueKai Awards

⚡ Sites Using Oracle BlueKai

We have data on 1,003 websites that use the Oracle BlueKai DMP. Here is a list of some of the top ranked ones.

The highest rated site using Oracle BlueKai is nesine.com.

#WebsiteRankCountryLanguage
1 nesine.com #662 Turkey Turkish
2 americanexpress.com #988 United States American English
3 broadcom.com #1,104 United States English
4 eset.com #1,333 United States American English
5 lastpass.com #1,344 United States English
6 toyota.com #1,629 United States English
7 bathandbodyworks.com #2,116 United States American English
8 cnnturk.com #2,158 Turkey Turkish
9 milliyet.com.tr #2,270 Turkey Turkish
10 anker.com #2,579 United States American English
11 olx.ro #2,596 Romania Romanian
12 bancolombia.com #2,707 Colombia Spanish
13 britishcouncil.org #2,889 English
14 claro.com.co #3,184 Colombia Spanish
15 maersk.com #3,721 English
16 paypay.ne.jp #3,863 Japan Japanese
17 fanatik.com.tr #3,885 Turkey Turkish
18 loaded.com #4,061 United Kingdom English
19 tiktokio.net #4,569 Indonesia English
20 singaporeair.com #5,352 United Kingdom English

📈 Usage Statistics

Most of the sites that use Oracle BlueKai:

Most of the sites using Oracle BlueKai are from the United States, the United Kingdom, and Germany.

  • United States 41.4%
  • United Kingdom 6.6%
  • Germany 5.4%
  • Japan 3.7%
  • Brazil 3%
  • Australia 2.6%
  • Turkey 2.6%
  • Canada 2.3%
  • Chile 1.8%
  • Other 30.6%

Most Oracle BlueKai users speak English, Spanish, or Portuguese.

  • English 70.4%
  • Spanish 8%
  • Portuguese 3.1%
  • Japanese 2.9%
  • German 2.8%
  • Turkish 2.5%
  • French 1.9%
  • Italian 1.3%
  • Polish 1%
  • Other 6.1%

The Oracle BlueKai DMP is especially popular on .com top-level domains.

  • .com 57%
  • .co.uk 3%
  • .org 2.6%
  • .com.au 2.2%
  • .com.tr 1.9%
  • .ca 1.7%
  • .com.br 1.7%
  • .de 1.6%
  • .cl 1.5%
  • Other 26.8%

The primary market segments for websites utilizing Oracle BlueKai include online shopping, general news, and business.

  • Online Shopping 15.1%
  • General News 14.9%
  • Business 14.1%
  • Marketing/Merchandising 7.6%
  • Fashion/Beauty 5.7%
  • Finance/Banking 4.8%
  • Software/Hardware 4.2%
  • Blogs/Wiki 3.8%
  • Sports 3.6%
  • Other 26.2%

🕵️ Similar Technologies

These are some of the best Oracle BlueKai alternatives.

RankName
1
Adobe Audience Manager
San Jose, California, United States

A data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels.

$150,000+/year
4
Lotame
Columbia, Maryland, United States

An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data.

$$$
5
Piano
Amsterdam, Netherlands

A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics.

$$$
7
Permutive
London, United Kingdom

A real-time data platform that enables publishers and advertisers to collect, analyze, and activate first-party audience data while maintaining privacy compliance.

$$$
9
Nielsen
New York, United States

A core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation.

$$$

🆚 Compare Alternatives

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💬 Frequently Asked Questions

What is the company behind Oracle BlueKai?

Oracle BlueKai is owned by Oracle Corporation, headquartered in Austin, Texas, United States.

Which country uses Oracle BlueKai the most?

The majority of Oracle BlueKai users are from the United States.

Who uses Oracle BlueKai?

According to our data, Oracle BlueKai is used on over a thousand sites, including such established ones as americanexpress.com, broadcom.com, and eset.com.

Do academic institutions use Oracle BlueKai?

Yes. Overall, we know of 7 academic websites in the United States that use Oracle BlueKai.

How does Oracle BlueKai compare to the competition?

Oracle BlueKai is a moderately popular DMP, ranking ahead of 8 other data management platforms we track.

What are the alternatives to Oracle BlueKai?

Alternatives and possible competitors to Oracle BlueKai may include Adobe Audience Manager, Lotame, and Piano.

👉 See Also

🗃️ About This Data