Oracle BlueKai
Oracle, Austin, Texas, United StatesOracle BlueKai is a cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns.
According to our data, Oracle BlueKai is the 10th most popular data management platform on the web.
It has 3.3% of the DMP market share and is detected on 0.03% of all websites.
- 🏠 Website
- 🏷️ Previous name
- BlueKai
- 🔗 Links
Wikipedia💸 Pricing
📊 Rankings and Market Share
- DMP
- Rank: 10
- Market share: 3.3%
🏆 Oracle BlueKai Awards
- ⭐ 4th most popular in Turkey in the DMP category.
- ⭐ 5th most popular in Brazil in the DMP category.
- ⭐ 6th most popular in the United States in the DMP category.
- ⭐ 6th most popular in Germany in the DMP category.
- ⭐ 7th most popular in Japan in the DMP category.
- ⭐ 8th most popular in the United Kingdom in the DMP category.
⚡ Sites Using Oracle BlueKai
We have data on 984 websites that use the Oracle BlueKai DMP. Here is a list of some of the top ranked ones.
The highest rated site using Oracle BlueKai is nesine.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #662 | Turkey | Turkish | |
| 2 |  americanexpress.com |
#988 | American English | |
| 3 | #1,104 | English | ||
| 4 | #1,333 | United States | American English | |
| 5 | #1,344 | United States | English | |
| 6 | #1,629 | United States | English | |
| 7 | #2,158 | United States | Turkish | |
| 8 | #2,270 | Turkey | Turkish | |
| 9 | #2,579 | American English | ||
| 10 | #2,596 | Romania | Romanian | |
| 11 | #2,707 | Colombia | Spanish | |
| 12 | #2,889 | English | ||
| 13 | #3,184 | Brazil | Spanish | |
| 14 | #3,721 | English | ||
| 15 |  paypay.ne.jp |
#3,863 | Japan | Japanese |
| 16 | #3,885 | Turkey | Turkish | |
| 17 | #4,061 | American English | ||
| 18 | #4,569 | Indonesia | English | |
| 19 | #5,352 | United Kingdom | English | |
| 20 | #5,733 | Portugal | European Portuguese |
📈 Usage Statistics
Most of the sites that use Oracle BlueKai:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the General News category.
Most of the sites using Oracle BlueKai are from the United States, the United Kingdom, and Germany.
- United States 38.5%
- United Kingdom 6.7%
- Germany 6%
- Japan 4.2%
- Brazil 3.7%
- Turkey 3.1%
- Canada 2.5%
- Spain 2.5%
- Australia 2.1%
- Other 30.7%
Most Oracle BlueKai users speak English, Spanish, or Portuguese.
- English 68.5%
- Spanish 8.9%
- Portuguese 3.3%
- Japanese 3.2%
- German 3.1%
- Turkish 2.8%
- French 1.9%
- Italian 1.5%
- Chinese 0.9%
- Other 5.9%
The Oracle BlueKai DMP is especially popular on .com top-level domains.
- .com 56.6%
- .org 2.9%
- .co.uk 2.9%
- .de 1.9%
- .com.tr 1.9%
- .com.br 1.8%
- .ca 1.6%
- .com.au 1.6%
- .it 1.5%
- Other 27.3%
The primary market segments for websites utilizing Oracle BlueKai include general news, online shopping, and business.
- General News 15%
- Online Shopping 14.8%
- Business 13.6%
- Marketing/Merchandising 7.4%
- Fashion/Beauty 5.3%
- Finance/Banking 4.9%
- Blogs/Wiki 4.4%
- Software/Hardware 4.4%
- Sports 3.6%
- Other 26.6%
🕵️ Similar Technologies
These are some of the best Oracle BlueKai alternatives.
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Simpli.fi
Nexxen💬 Frequently Asked Questions
What is the company behind Oracle BlueKai?
Oracle BlueKai is owned by Oracle Corporation, headquartered in Austin, Texas, United States.
Which country uses Oracle BlueKai the most?
The majority of Oracle BlueKai users are from the United States.
Who uses Oracle BlueKai?
According to our data, Oracle BlueKai is used on hundreds of sites, including such established ones as americanexpress.com, broadcom.com, and
eset.com.
Do academic institutions use Oracle BlueKai?
Yes. Overall, we know of 7 academic websites in the United States that use Oracle BlueKai.
How does Oracle BlueKai compare to the competition?
Oracle BlueKai is a moderately popular DMP, ranking ahead of 8 other data management platforms we track.
What are the alternatives to Oracle BlueKai?
Alternatives and possible competitors to Oracle BlueKai may include 
Adobe Audience Manager, 
Lotame, and Piano.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,578,793 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.