Oracle BlueKai

Oracle, Austin, Texas, United States

Oracle BlueKai is a cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns.

According to our data, Oracle BlueKai ranks 12th among the data management platforms we track.
It has 3% of the DMP market share and is detected on 0.03% of all websites.

Statistics based on 3.8M+ analyzed websites. About this data

💸 Pricing

Custom

📊 Rankings and Market Share

🏆 Oracle BlueKai Awards

⚡ Sites Using Oracle BlueKai

We have data on 1,013 websites that use the Oracle BlueKai DMP. Here is a list of some of the top ranked ones.

The highest rated site using Oracle BlueKai is nesine.com.

#WebsiteRankCountryLanguage
1 nesine.com #721 Turkey Turkish
2 americanexpress.com #1,030 United States American English
3 broadcom.com #1,363 United States English
4 paypay.ne.jp #1,874 Japan Japanese
5 lastpass.com #2,019 United States English
6 davivienda.com #2,129 Colombia Spanish
7 toyota.com #2,139 United States English
8 milliyet.com.tr #2,268 Turkey Turkish
9 olx.ro #2,744 Romania Romanian
10 coach.com #3,756 United States English
11 claro.com.co #3,865 Colombia Spanish
12 bitwarden.com #5,267 United States American English
13 bancolombia.com #5,406 Colombia Spanish
14 netsuite.com #5,423 United States English
15 maersk.com #5,602 English
16 eset.com #5,775 United States American English
17 singaporeair.com #5,897 United Kingdom English
18 flvs.net #6,211 United States English
19 petsmart.com #6,249 United States American English
20 bathandbodyworks.com #6,433 United States American English

📈 Usage Statistics

Most of the sites that use Oracle BlueKai:

Most of the sites using Oracle BlueKai are from the United States and the United Kingdom.

  • United States 41.5%
  • United Kingdom 6.9%
  • Germany 4.5%
  • Japan 3.6%
  • Australia 2.7%
  • Brazil 2.7%
  • Turkey 2.7%
  • Canada 2.6%
  • Poland 1.9%
  • Other 30.9%

Most Oracle BlueKai users speak English, Spanish, or Portuguese.

  • English 71.5%
  • Spanish 7.8%
  • Portuguese 3%
  • Japanese 2.7%
  • Turkish 2.5%
  • German 2.4%
  • French 1.8%
  • Italian 1.2%
  • Polish 1.1%
  • Other 6%

The Oracle BlueKai DMP is especially popular on .com top-level domains.

  • .com 57.3%
  • .co.uk 3.2%
  • .org 2.7%
  • .com.au 2.3%
  • .com.tr 1.9%
  • .net 1.6%
  • .ca 1.6%
  • .com.br 1.6%
  • .cl 1.5%
  • Other 26.3%

The primary market segments for websites utilizing Oracle BlueKai include online shopping, general news, and business.

  • Online Shopping 15%
  • General News 14.8%
  • Business 14.3%
  • Marketing/Merchandising 8.2%
  • Fashion/Beauty 5.7%
  • Finance/Banking 4.9%
  • Software/Hardware 4.2%
  • Blogs/Wiki 3.8%
  • Sports 3.6%
  • Other 25.5%

🕵️ Similar Technologies

These are some of the best Oracle BlueKai alternatives.

RankName
1
Adobe Audience Manager
San Jose, California, United States

A data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels.

$150,000+/year
4
Lotame
Columbia, Maryland, United States

An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data.

$$$
5
Piano
Amsterdam, Netherlands

A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics.

$$$
7
Permutive
London, United Kingdom

A real-time data platform that enables publishers and advertisers to collect, analyze, and activate first-party audience data while maintaining privacy compliance.

$$$
8
Nielsen
New York, United States

A core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation.

$$$

🆚 Compare Alternatives

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💬 Frequently Asked Questions

What is the company behind Oracle BlueKai?

Oracle BlueKai is owned by Oracle Corporation, headquartered in Austin, Texas, United States.

Which country uses Oracle BlueKai the most?

The majority of Oracle BlueKai users are from the United States.

Who uses Oracle BlueKai?

According to our data, Oracle BlueKai is used on over a thousand sites, including such established ones as americanexpress.com, broadcom.com, and paypay.ne.jp.

Do academic institutions use Oracle BlueKai?

Yes. Overall, we know of 7 academic websites in the United States that use Oracle BlueKai.

How does Oracle BlueKai compare to the competition?

Oracle BlueKai is a moderately popular DMP, ranking ahead of 6 other data management platforms we track.

What are the alternatives to Oracle BlueKai?

Alternatives and possible competitors to Oracle BlueKai may include Adobe Audience Manager, Lotame, and Piano.

👉 See Also

🗃️ About This Data