🆚 Oracle BlueKai vs. Permutive

📈 Permutive is noticeably more popular than Oracle BlueKai.
🌍 Permutive is more popular in the United Kingdom, Spain, and Canada.
🌎 Oracle BlueKai is more popular in the United States, Germany, and Brazil.

Statistics based on 3.3M+ analyzed websites. About this data

Oracle BlueKai

Permutive

Type

Data management platform

About

Oracle BlueKai is a cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns.

Permutive is a real-time data platform that enables publishers and advertisers to collect, analyze, and activate first-party audience data while maintaining privacy compliance.

It combines a data management platform, data clean room, and audience curation tools to match and model first-party data with publisher signals, and supports real-time audience activation in milliseconds.

Headquarters

Austin, Texas, United States

London, United Kingdom

Website

oracle.com #396

permutive.com #1,231,721

Pricing

Free version ❌

Custom

Depends on volume

Popularity

Determined by the number of sites using each technology.

The Permutive DMP is 1.5 times more popular than Oracle BlueKai.

Total websites

Market share

DMP

Popularity by country

Determined by the number of sites detected from each country.

Permutive is more popular in the United Kingdom, Spain, and Canada, while Oracle BlueKai is more popular in the United States, Germany, and Brazil.

United States

United Kingdom

Spain

Canada

Germany

Brazil

Japan

Ireland

Italy

France

Awards

⭐ 4th most popular in Turkey in the DMP category.
⭐ 5th most popular in Brazil in the DMP category.
⭐ 6th most popular in the United States in the DMP category.
⭐ 6th most popular in Germany in the DMP category.
⭐ 7th most popular in Japan in the DMP category.

🥈 Second most popular in Ireland in the DMP category.
🥉 Third most popular in the United Kingdom in the DMP category.
🥉 Third most popular in Spain in the DMP category.
🥉 Third most popular in Canada in the DMP category.

Popularity by domain category

Determined by the number of sites in each category.

Permutive is more popular among sites focused on general news, sports, and blogs and wiki, while Oracle BlueKai is more commonly used on business, online shopping, and finance and banking sites.

General News

Sports

Blogs/Wiki

Entertainment

Business

Online Shopping

Marketing/Merchandising

Forum/Bulletin Boards

Finance/Banking

Fashion/Beauty

Top sites

Top-ranked sites that use these technologies.

Name

Rank

nesine.com

#662

#988

#1,104

#1,333

#1,344

Name

Rank

#55

#56

#65

#97

#114