⚡ Data Management Platforms in Spain

Data management platforms (DMPs) are software used in advertising and marketing to collect and manage audience data. They allow businesses to identify audience segments, build lookalike audiences and optimize paid media spend.

Spain is a Southern European country with a population of around 48 million people.

According to our research, data management platforms are used on 0.7% of websites from Spain.

Statistics based on 86K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top DMPs in Spain in 2026, based on market share.

The most popular is Adform with an impressive share of 37.7%, followed by Adobe Audience Manager with 37.2% and Permutive with 17.4%.

🚀 Highlights

Here is a list of the top DMPs that are more popular in Spain than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best DMPs

Below is a more detailed list of 14 DMPs used on sites from Spain, ranked by their market share.

RankNameMarket share
1
Adform
Copenhagen, Denmark

A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools.

$$$
2
Adobe Audience Manager
San Jose, California, United States

A data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels.

$150,000+/year
3
Permutive
London, United Kingdom

A real-time data platform that enables publishers and advertisers to collect, analyze, and activate first-party audience data while maintaining privacy compliance.

$$$
4
Piano
Amsterdam, Netherlands

A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics.

$$$
5
Nielsen
New York, United States

A core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation.

$$$
6
Oracle BlueKai
Austin, Texas, United States

A cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns.

$$$
7
Clearbit
Cambridge, Massachusetts, United States

A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems.

$30,000+/year
8
Lotame
Columbia, Maryland, United States

An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data.

$$$
9
Nexxen
New York, United States

A flexible, video-first, unified demand-side and sell-side advertising platform.
10
Navegg
São Paulo, Brazil

A DMP and website analytics solution developed in Brazil.
11
Eyeota
Singapore

A global provider of audience data for marketing and advertising.
12
Simpli.fi
Fort Worth, Texas, United States

A programmatic DSP and DMP platform offering solutions for CTV, addressable, geo-fencing, mobile, display, native, audio and social advertising.

$10,000+/month
13
OnAudience
London, United Kingdom

Empowers AdTech and MarTech ecosystems by providing privacy-safe mobile, desktop, and CTV data based on cookieless solutions.

$500+/month
14
Intimate Merger
Tokyo, Japan

A Japanese data management platform.

👉 See Also

🗃️ About This Data