⚡ Data Management Platforms in Spain

Data management platforms (DMPs) are software used in advertising and marketing to collect and manage audience data. They allow businesses to identify audience segments, build lookalike audiences and optimize paid media spend.

Spain is a Southern European country with a population of around 48 million people.

According to our research, data management platforms are used on 0.7% of websites from Spain.

Statistics based on 101K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top DMPs in Spain in 2026, based on market share.

The most popular is Adform with an impressive share of 40.6%, followed by Adobe Audience Manager with 36.4% and Permutive with 16.3%.

Adform 40.6%
Adobe Audience Manager 36.4%
Permutive 16.3%
Piano 6.1%
Sojern 5.7%
Nielsen 4.8%
Lotame 2.8%
Nexxen 2.5%
Oracle BlueKai 2.2%
OnAudience 1%
Simpli.fi 0.9%
Eyeota 0.7%
Navegg 0.7%
Intimate Merger 0.3%

🚀 Highlights

Here is a list of the top DMPs that are more popular in Spain than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Adform ^(-2)
3. Permutive ^(-4)
4. Piano ^(-1)
5. Sojern ^(-5)
6. Nielsen ^(-2)
9. Oracle BlueKai ^(-3)
10. OnAudience ^(-8)
12. Eyeota ^(-4)
13. Navegg ^(-1)

✨ Best DMPs

Below is a more detailed list of 14 DMPs used on sites from Spain, ranked by their market share.

Rank	Name	Market share
1	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	40.6%
2	Adobe Audience Manager San Jose, California, United States A data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels. $150,000+/year	36.4%
3	Permutive London, United Kingdom A real-time data platform that enables publishers and advertisers to collect, analyze, and activate first-party audience data while maintaining privacy compliance. $$$	16.3%
4	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	6.1%
5	Sojern San Francisco, California, United States A travel marketing platform for hotels and attractions that helps users find, engage, and convert travelers.	5.7%
6	Nielsen New York, United States A core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation. $$$	4.8%
7	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	2.8%
8	Nexxen New York, United States A flexible, video-first, unified demand-side and sell-side advertising platform.	2.5%
9	Oracle BlueKai Austin, Texas, United States A cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns. $$$	2.2%
10	OnAudience London, United Kingdom Empowers AdTech and MarTech ecosystems by providing privacy-safe mobile, desktop, and CTV data based on cookieless solutions. $500+/month	1%
11	Simpli.fi Fort Worth, Texas, United States A programmatic advertising platform that combines DSP and DMP capabilities for CTV, addressable, geo-fencing, mobile, display, native, audio, social, and video advertising. $10,000+/month	0.9%
12	Eyeota Singapore A global provider of audience data for marketing and advertising.	0.7%
13	Navegg São Paulo, Brazil A DMP and website analytics solution developed in Brazil.	0.7%
14	Intimate Merger Tokyo, Japan A Japanese data management platform.	0.3%

👉 See Also

🌎 DMP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 101,428 websites from Spain.
We currently track the presence of 18 DMPs across the web.
Of these, 14 were detected on websites from Spain.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.