Permutive
Permutive is a real-time data platform that enables publishers and advertisers to collect, analyze, and activate first-party audience data while maintaining privacy compliance.
It combines a data management platform, data clean room, and audience curation tools to match and model first-party data with publisher signals, and supports real-time audience activation in milliseconds.
The platform processes data on-device without relying on third-party cookies and enables secure collaboration across publishers without sharing personally identifiable information.
According to our data, Permutive is the 7th most popular data management platform on the web.
It has 5.1% of the DMP market share and is present on 0.04% of all websites.
- 🏠 Website
💸 Pricing
📊 Rankings and Market Share
- DMP
- Rank: 7
- Market share: 5.1%
🏆 Permutive Awards
- 🥈 Second most popular in Ireland in the DMP category.
- 🥉 Third most popular in the United Kingdom in the DMP category.
- 🥉 Third most popular in Spain in the DMP category.
- 🥉 Third most popular in Canada in the DMP category.
- ⭐ 5th most popular in Italy in the DMP category.
- ⭐ 7th most popular in France in the DMP category.
⚡ Sites Using Permutive
We have data on 1,501 websites that use the Permutive DMP. Here is a list of some of the top ranked ones.
The highest rated site using Permutive is theguardian.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #55 | English | ||
| 2 | #56 | American English | ||
| 3 | #65 | United Kingdom | British English | |
| 4 | #114 | American English | ||
| 5 | #125 | English | ||
| 6 | #135 | Brazil | Brazilian Portuguese | |
| 7 | #140 | United States | American English | |
| 8 | #142 | United Kingdom | English | |
| 9 | #147 | United Kingdom | English | |
| 10 | #251 | United States | English | |
| 11 | #267 | United States | English | |
| 12 | #282 | United States | American English | |
| 13 | #383 | English | ||
| 14 | #385 | Italy | Italian | |
| 15 | #401 | Argentina | Spanish | |
| 16 | #403 | France | French | |
| 17 | #408 | Spain | Spanish | |
| 18 | #428 | English | ||
| 19 | #437 | Spain | Spanish | |
| 20 | #491 | Israel | Hebrew |
📈 Usage Statistics
Most of the sites that use Permutive:
- are located in the United Kingdom
- have content in English
- use the .com domain extension
- fall into the General News category.
Most of the sites using Permutive are from the United Kingdom, the United States, and Spain.
- United Kingdom 23.6%
- United States 21.5%
- Spain 12%
- Canada 10.9%
- Ireland 3.2%
- Germany 3%
- France 2.4%
- Italy 2.4%
- Singapore 2.1%
- Other 18.9%
Most Permutive users speak English or Spanish.
- English 76.3%
- Spanish 10.1%
- Chinese 2.3%
- French 1.8%
- Italian 1.7%
- German 1.5%
- Polish 1.1%
- Portuguese 1%
- Hebrew 0.9%
- Other 3.3%
The Permutive DMP is especially popular on .com and .co.uk top-level domains.
- .com 65.7%
- .co.uk 6.6%
- .es 4.1%
- .ca 2.9%
- .net 2.4%
- .ie 1.5%
- .it 1.5%
- .org 1.4%
- .de 1.1%
- Other 12.8%
The primary market segments for websites utilizing Permutive include general news, sports, and entertainment.
- General News 19.7%
- Sports 19.2%
- Entertainment 12.2%
- Blogs/Wiki 10.7%
- Business 5%
- Marketing/Merchandising 4.3%
- Forum/Bulletin Boards 3.9%
- Recreation/Hobbies 3%
- Portal Sites 2.2%
- Other 19.8%
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Nexxen💬 Frequently Asked Questions
Where is Permutive's headquarters?
Permutive is located in London, United Kingdom.
Which country uses Permutive the most?
The majority of Permutive users are from the United Kingdom.
Who uses Permutive?
According to our data, Permutive is used on over a thousand sites, including such established ones as theguardian.com,
theverge.com, and
bbc.com.
How does Permutive compare to its competitors?
Permutive is a moderately popular DMP, ranking ahead of 11 other data management platforms we track.
What are the alternatives to Permutive?
Alternatives and possible competitors to Permutive may include 
Adobe Audience Manager, 
Lotame, and Piano.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,531,795 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.