🆚 Nexxen vs. Permutive
- 📈 Nexxen is slightly more popular than Permutive.
- 🌎 Nexxen is more popular in the United States, Turkey, and Germany.
- 🌍 Permutive is more popular in the United Kingdom, Canada, and Spain.
Statistics based on 3.3M+ analyzed websites. About this data
Nexxen
PermutiveType
Advertising technology
Data management platform
About
Nexxen is a flexible, video-first, unified demand-side and sell-side advertising platform.
Permutive is a real-time data platform that enables publishers and advertisers to collect, analyze, and activate first-party audience data while maintaining privacy compliance.
It combines a data management platform, data clean room, and audience curation tools to match and model first-party data with publisher signals, and supports real-time audience activation in milliseconds.
Headquarters
New York, United States
London, United Kingdom
Pricing
Depends on volume
Categories
Popularity
Determined by the number of sites using each technology.
Nexxen advertising technology is 1.1 times more popular than Permutive.
Total websites
Market share
DMP
Popularity by country
Determined by the number of sites detected from each country.
Nexxen is more popular in the United States, Turkey, and Germany, while Permutive is more popular in the United Kingdom, Canada, and Spain.
United States
Turkey
United Kingdom
Canada
Spain
Germany
France
Italy
Ireland
Australia
Awards
- 🥈 Second most popular in Turkey in the DMP category.
- ⭐ 4th most popular in Germany in the DMP category.
- ⭐ 4th most popular in France in the DMP category.
- ⭐ 4th most popular in Australia in the DMP category.
- ⭐ 4th most popular in Italy in the DMP category.
- 🥈 Second most popular in Ireland in the DMP category.
- 🥉 Third most popular in the United Kingdom in the DMP category.
- 🥉 Third most popular in Spain in the DMP category.
- 🥉 Third most popular in Canada in the DMP category.
Popularity by domain category
Determined by the number of sites in each category.
Nexxen is more popular among sites focused on general news, business, and online shopping, while Permutive is more commonly used on sports, entertainment, and blogs and wiki sites.
General News
Sports
Entertainment
Blogs/Wiki
Business
Online Shopping
Marketing/Merchandising
Fashion/Beauty
Finance/Banking
Forum/Bulletin Boards
Top sites
Top-ranked sites that use these technologies.
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Oracle BlueKai🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.