🆚 Nielsen vs. Permutive

📈 Permutive is noticeably more popular than Nielsen.
🌍 Permutive is more popular in the United Kingdom, Spain, and Canada.
🌎 Nielsen is more popular in the United States, Italy, and Germany.

Statistics based on 3.3M+ analyzed websites. About this data

Nielsen

Permutive

Type

Data management platform

About

The Nielsen DMP is a core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation.

Permutive is a real-time data platform that enables publishers and advertisers to collect, analyze, and activate first-party audience data while maintaining privacy compliance.

It combines a data management platform, data clean room, and audience curation tools to match and model first-party data with publisher signals, and supports real-time audience activation in milliseconds.

Headquarters

New York, United States

London, United Kingdom

Website

nielsen.com #41,697

permutive.com #1,231,721

Pricing

Free version ❌

Custom

Depends on volume

Popularity

Determined by the number of sites using each technology.

The Permutive DMP is 1.4 times more popular than Nielsen.

Total websites

Market share

DMP

Popularity by country

Determined by the number of sites detected from each country.

Permutive is more popular in the United Kingdom, Spain, and Canada, while Nielsen is more popular in the United States, Italy, and Germany.

United States

Italy

United Kingdom

Spain

Canada

Germany

Australia

France

Ireland

New Zealand

Awards

🥈 Second most popular in Italy in the DMP category.
🥈 Second most popular in New Zealand in the DMP category.
🥉 Third most popular in Australia in the DMP category.
🥉 Third most popular in Russia in the DMP category.
⭐ 5th most popular in Germany in the DMP category.

🥈 Second most popular in Ireland in the DMP category.
🥉 Third most popular in the United Kingdom in the DMP category.
🥉 Third most popular in Spain in the DMP category.
🥉 Third most popular in Canada in the DMP category.

Popularity by domain category

Determined by the number of sites in each category.

Permutive is more popular among sites focused on general news, sports, and entertainment, while Nielsen is more commonly used on business, online shopping, and finance and banking sites.

General News

Sports

Entertainment

Blogs/Wiki

Business

Marketing/Merchandising

Online Shopping

Recreation/Hobbies

Forum/Bulletin Boards

Portal Sites

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#162

#296

#319

#330

#491

Name

Rank

#55

#56

#65

#97

#114