🆚 Nielsen vs. Sojern
- 📈 Nielsen is slightly more popular than Sojern.
- 🌎 Nielsen is more popular in the United States, Italy, and Germany.
- 🌍 Sojern is more popular in Spain, France, and Greece.
Statistics based on 3.7M+ analyzed websites. About this data
Type
Data management platform
Data management platform
About
The Nielsen DMP is a core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation.
Sojern is a travel marketing platform for hotels and attractions that helps users find, engage, and convert travelers.
Headquarters
New York, United States
San Francisco, California, United States
Pricing
Free version ❌
Custom
Popularity
Determined by the number of sites using each technology.
The Nielsen DMP is 1.2 times more popular than Sojern.
Total websites
Market share
DMP
Popularity by country
Determined by the number of sites detected from each country.
Nielsen is more popular in the United States, Italy, and Germany, while Sojern is more popular in Spain, France, and Greece.
United States
Italy
Germany
Australia
United Kingdom
Spain
France
Russia
Canada
Greece
Awards
- 🥈 Second most popular in Italy in the DMP category.
- ⭐ 5th most popular in Germany in the DMP category.
- ⭐ 8th most popular in the United States in the DMP category.
- ⭐ 4th most popular in Italy in the DMP category.
- ⭐ 6th most popular in Germany in the DMP category.
- ⭐ 9th most popular in the United States in the DMP category.
Popularity by domain category
Determined by the number of sites in each category.
Nielsen is more popular among sites focused on general news, entertainment, and business, while Sojern is more commonly used on travel and recreation and hobbies sites.
Travel
General News
Entertainment
Business
Marketing/Merchandising
Blogs/Wiki
Online Shopping
Education/Reference
Recreation/Hobbies
Sports
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,718,585 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.