🆚 Lotame vs. Nielsen
- 📈 Lotame is three times more popular than Nielsen.
- 🌎 Lotame is more popular in the United States, Turkey, and the United Kingdom.
- 🌍 Nielsen is more popular in Italy, Germany, and Australia.
Statistics based on 3.3M+ analyzed websites. About this data
LotameType
Data management platform
Data management platform
About
Lotame is an end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data.
The Nielsen DMP is a core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation.
Headquarters
Columbia, Maryland, United States
New York, United States
Pricing
Free version ❌
Custom
Free version ❌
Custom
Categories
Popularity
Determined by the number of sites using each technology.
The Lotame DMP is 2.6 times more popular than Nielsen.
Total websites
Market share
DMP
Popularity by country
Determined by the number of sites detected from each country.
Lotame is more popular in the United States, Turkey, and the United Kingdom, while Nielsen is more popular in Italy, Germany, and Australia.
United States
Italy
Turkey
United Kingdom
Germany
Canada
Australia
Indonesia
New Zealand
Singapore
Awards
- 🥇 Most popular in Indonesia in the Identity Resolution category.
- 🥇 Most popular in Indonesia in the DMP category.
- 🥇 Most popular in Greece in the Identity Resolution category.
- 🥈 Second most popular in the United States in the Identity Resolution category.
- 🥈 Second most popular in Turkey in the Identity Resolution category.
- 🥈 Second most popular in Italy in the DMP category.
- 🥈 Second most popular in New Zealand in the DMP category.
- 🥉 Third most popular in Australia in the DMP category.
- 🥉 Third most popular in Russia in the DMP category.
- ⭐ 5th most popular in Germany in the DMP category.
Popularity by domain category
Determined by the number of sites in each category.
Lotame is more popular among sites focused on general news, business, and entertainment, while Nielsen is more commonly used on real estate, motor vehicles, and auctions and classifieds sites.
General News
Business
Entertainment
Marketing/Merchandising
Online Shopping
Blogs/Wiki
Finance/Banking
Education/Reference
Sports
Health
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Adobe Audience Manager
Permutive
Oracle BlueKai🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.