🆚 Nielsen vs. Piano

📈 Piano is twice as popular as Nielsen.
🌍 Piano is more popular in the United Kingdom, Germany, and France.
🌎 Nielsen is more popular in the United States, Italy, and New Zealand.

Statistics based on 3.3M+ analyzed websites. About this data

Type

Data management platform

About

The Nielsen DMP is a core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation.

Piano Platform is a unified cloud-based solution that combines data management, audience segmentation, activation, and analytics.

It enables organizations to ingest behavioral and profile data in real time, build audience segments using machine-learning-driven propensity models, export them to activation systems, and measure results through dashboards and REST/GraphQL APIs.

Headquarters

New York, United States

Amsterdam, Netherlands

Website

nielsen.com #41,697

piano.io #28,859

Pricing

Free version ❌

Custom

Free version ❌

Custom

Popularity

Determined by the number of sites using each technology.

The Piano DMP is 2.1 times more popular than Nielsen.

Total websites

Market share

DMP

Popularity by country

Determined by the number of sites detected from each country.

Piano is more popular in the United Kingdom, Germany, and France, while Nielsen is more popular in the United States, Italy, and New Zealand.

United States

United Kingdom

Italy

Germany

France

Romania

Australia

Japan

Finland

Poland

Awards

🥈 Second most popular in Italy in the DMP category.
🥈 Second most popular in New Zealand in the DMP category.
🥉 Third most popular in Australia in the DMP category.
🥉 Third most popular in Russia in the DMP category.
⭐ 5th most popular in Germany in the DMP category.

🥇 Most popular in Romania in the DMP category.
🥈 Second most popular in the United Kingdom in the DMP category.
🥈 Second most popular in France in the DMP category.
🥈 Second most popular in Australia in the DMP category.
🥈 Second most popular in the Czech Republic in the DMP category.

Popularity by domain category

Determined by the number of sites in each category.

Piano is more popular among sites focused on general news, entertainment, and business, while Nielsen is more commonly used on education and reference, real estate, and online shopping sites.

General News

Entertainment

Business

Blogs/Wiki

Marketing/Merchandising

Finance/Banking

Sports

Portal Sites

Public Information

Education/Reference

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#162

#296

#319

#330

#491

Name

Rank

#65

#67

#125

#157

#251