🆚 Adobe Audience Manager vs. Nielsen
- 📈 Adobe Audience Manager is much more popular than Nielsen.
- 🌍 Adobe Audience Manager is more popular in all countries.
Statistics based on 3.3M+ analyzed websites. About this data
Adobe Audience ManagerType
Data management platform
Data management platform
About
Adobe Audience Manager is a data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels.
The Nielsen DMP is a core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation.
Headquarters
San Jose, California, United States
New York, United States
Pricing
Free version ❌
$150,000+/year
Free version ❌
Custom
Popularity
Determined by the number of sites using each technology.
The Adobe Audience Manager DMP is 10 times more popular than Nielsen.
Total websites
Market share
DMP
Popularity by country
Determined by the number of sites detected from each country.
Adobe Audience Manager is more popular than Nielsen in all countries.
United States
United Kingdom
Germany
Netherlands
Italy
France
Australia
Spain
Canada
Poland
Awards
- 🥇 Most popular in the United Kingdom in the DMP category.
- 🥇 Most popular in Germany in the DMP category.
- 🥇 Most popular in the Netherlands in the DMP category.
- 🥇 Most popular in France in the DMP category.
- 🥇 Most popular in Italy in the DMP category.
- 🥈 Second most popular in Italy in the DMP category.
- 🥈 Second most popular in New Zealand in the DMP category.
- 🥉 Third most popular in Australia in the DMP category.
- 🥉 Third most popular in Russia in the DMP category.
- ⭐ 5th most popular in Germany in the DMP category.
Popularity by domain category
Determined by the number of sites in each category.
Adobe Audience Manager is more popular among sites focused on online shopping, business, and marketing and merchandising, while Nielsen is more commonly used on general news and entertainment sites.
Online Shopping
Business
Marketing/Merchandising
Fashion/Beauty
Finance/Banking
Health
General News
Software/Hardware
Real Estate
Internet Services
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Lotame
Permutive
Oracle BlueKai🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.