Nielsen
The Nielsen DMP is a core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation.
According to our data, Nielsen is the 8th most popular data management platform on the web.
It has 3.6% of the DMP market share and is detected on 0.03% of all websites.
- 🏠 Website
- 🏷️ Previous name
- eXelate
💸 Pricing
📊 Rankings and Market Share
- DMP
- Rank: 8
- Market share: 3.6%
🏆 Nielsen Awards
- 🥈 Second most popular in Italy in the DMP category.
- ⭐ 5th most popular in Germany in the DMP category.
- ⭐ 8th most popular in the United States in the DMP category.
⚡ Sites Using Nielsen
We have data on 1,209 websites that use the Nielsen DMP. Here is a list of some of the top ranked ones.
The highest rated site using Nielsen is 
quora.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | quora.com |
#169 | English | |
| 2 |  walmart.com |
#185 | United States | American English |
| 3 | #285 | Italy | Italian | |
| 4 | #296 | Italy | Italian | |
| 5 | #453 | Czech Republic | Czech | |
| 6 | #543 | Italy | Italian | |
| 7 | #566 | India | Telugu | |
| 8 | #640 | Italy | Italian | |
| 9 | #1,090 | Germany | German | |
| 10 | #1,237 | Sweden | Swedish | |
| 11 | #1,277 | Italy | English | |
| 12 | #1,316 | Netherlands | English | |
| 13 | #1,489 | Norway | Norwegian Bokmål | |
| 14 | #1,528 | New Zealand | English | |
| 15 | #1,564 | United States | American English | |
| 16 | #1,607 | Italy | Italian | |
| 17 | #1,703 | Italy | Italian | |
| 18 | #1,819 | United States | English | |
| 19 | #2,080 | Italy | Italian | |
| 20 | #2,157 | Czech Republic | Czech |
📈 Usage Statistics
Most of the sites that use Nielsen:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the General News category.
Most of the sites using Nielsen are from the United States, Italy, and Germany.
- United States 30%
- Italy 23.7%
- Germany 7.8%
- Russia 4.2%
- United Kingdom 4.1%
- Australia 3.9%
- Spain 3.1%
- New Zealand 2.8%
- Canada 2.3%
- Other 18.1%
Most Nielsen users speak English, Italian, or German.
- English 55.9%
- Italian 21.1%
- German 5.6%
- Spanish 4.5%
- French 1.9%
- Russian 1.4%
- Chinese 1.3%
- Portuguese 0.9%
- Polish 0.8%
- Other 6.6%
The Nielsen DMP is especially popular on .com and .it top-level domains.
- .com 45.2%
- .it 15.7%
- .org 4.5%
- .de 4.3%
- .com.au 3.1%
- .co.nz 2.3%
- .net 1.7%
- .co.uk 1.7%
- .fr 1.4%
- Other 20.1%
The primary market segments for websites utilizing Nielsen include general news, entertainment, and business.
- General News 21%
- Entertainment 10.2%
- Business 8.5%
- Marketing/Merchandising 6.3%
- Blogs/Wiki 5.9%
- Online Shopping 4.9%
- Sports 3.9%
- Education/Reference 3.7%
- Finance/Banking 3.3%
- Other 32.3%
🕵️ Similar Technologies
These are some of the best Nielsen alternatives.
🆚 Compare Alternatives
Compare Nielsen to…
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💬 Frequently Asked Questions
Where is Nielsen from?
Nielsen is from New York, United States.
Which country uses Nielsen the most?
The majority of Nielsen users are from the United States.
Who uses Nielsen?
According to our data, Nielsen is used on over a thousand sites, including such established ones as quora.com, walmart.com, and repubblica.it.
Do academic institutions use Nielsen?
Yes. In total, we know of 7 academic websites in the United States that use Nielsen.
How does Nielsen compare to the competition?
Nielsen is a moderately popular DMP, ranking ahead of 10 other data management platforms we track.
What are the alternatives to Nielsen?
Alternatives and possible competitors to Nielsen may include 
Adobe Audience Manager, 
Lotame, and Piano.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,896,634 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.