🆚 Nielsen vs. Oracle BlueKai
- 📈 Nielsen is slightly more popular than Oracle BlueKai.
- 🌍 Nielsen is more popular in Italy, Germany, and Australia.
- 🌎 Oracle BlueKai is more popular in the United States, the United Kingdom, and Japan.
Statistics based on 3.8M+ analyzed websites. About this data
Oracle BlueKaiType
Data management platform
Data management platform
About
The Nielsen DMP is a core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation.
Oracle BlueKai is a cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns.
Headquarters
New York, United States
Austin, Texas, United States
Pricing
Free version ❌
Custom
Free version ❌
Custom
Popularity
Determined by the number of sites using each technology.
The Nielsen DMP is 1.2 times more popular than Oracle BlueKai.
Total websites
Market share
DMP
Popularity by country
Determined by the number of sites detected from each country.
Nielsen is more popular in Italy, Germany, and Australia, while Oracle BlueKai is more popular in the United States, the United Kingdom, and Japan.
United States
Italy
Germany
United Kingdom
Australia
Spain
Russia
Canada
New Zealand
Japan
Awards
- 🥈 Second most popular in Italy in the DMP category.
- ⭐ 5th most popular in Germany in the DMP category.
- ⭐ 8th most popular in the United States in the DMP category.
- ⭐ 6th most popular in the United States in the DMP category.
- ⭐ 8th most popular in the United Kingdom in the DMP category.
Popularity by domain category
Determined by the number of sites in each category.
Nielsen is more popular among sites focused on general news, marketing and merchandising, and entertainment, while Oracle BlueKai is more commonly used on business, online shopping, and finance and banking sites.
General News
Business
Online Shopping
Marketing/Merchandising
Entertainment
Blogs/Wiki
Finance/Banking
Sports
Fashion/Beauty
Education/Reference
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,896,634 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.