🆚 Lotame vs. Oracle BlueKai
- 📈 Lotame is three times more popular than Oracle BlueKai.
- 🌎 Lotame is more popular in the United States, Turkey, and the United Kingdom.
- 🌍 Oracle BlueKai is more popular in Germany, Japan, and Spain.
Statistics based on 3.3M+ analyzed websites. About this data
Lotame
Oracle BlueKaiType
Data management platform
Data management platform
About
Lotame is an end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data.
Oracle BlueKai is a cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns.
Headquarters
Columbia, Maryland, United States
Austin, Texas, United States
Pricing
Free version ❌
Custom
Free version ❌
Custom
Categories
Popularity
Determined by the number of sites using each technology.
The Lotame DMP is 2.8 times more popular than Oracle BlueKai.
Total websites
Market share
DMP
Popularity by country
Determined by the number of sites detected from each country.
Lotame is more popular in the United States, Turkey, and the United Kingdom, while Oracle BlueKai is more popular in Germany, Japan, and Spain.
United States
Turkey
United Kingdom
Germany
Canada
Indonesia
Brazil
India
Australia
Singapore
Awards
- 🥇 Most popular in Indonesia in the Identity Resolution category.
- 🥇 Most popular in Indonesia in the DMP category.
- 🥇 Most popular in Greece in the Identity Resolution category.
- 🥈 Second most popular in the United States in the Identity Resolution category.
- 🥈 Second most popular in Turkey in the Identity Resolution category.
- ⭐ 4th most popular in Turkey in the DMP category.
- ⭐ 5th most popular in Brazil in the DMP category.
- ⭐ 6th most popular in the United States in the DMP category.
- ⭐ 6th most popular in Germany in the DMP category.
- ⭐ 7th most popular in Japan in the DMP category.
Popularity by domain category
Determined by the number of sites in each category.
Lotame is more popular among sites focused on general news, business, and entertainment, while Oracle BlueKai is more commonly used on online shopping, fashion and beauty, and software and hardware sites.
General News
Business
Online Shopping
Entertainment
Marketing/Merchandising
Finance/Banking
Blogs/Wiki
Sports
Fashion/Beauty
Education/Reference
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Adobe Audience Manager
Permutive🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.