🆚 Lotame vs. Piano
- 📈 Lotame is slightly more popular than Piano.
- 🌎 Lotame is more popular in the United States, Turkey, and Indonesia.
- 🌍 Piano is more popular in the United Kingdom, Germany, and France.
Statistics based on 3.3M+ analyzed websites. About this data
Type
Data management platform
Data management platform
About
Lotame is an end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data.
Piano Platform is a unified cloud-based solution that combines data management, audience segmentation, activation, and analytics.
It enables organizations to ingest behavioral and profile data in real time, build audience segments using machine-learning-driven propensity models, export them to activation systems, and measure results through dashboards and REST/GraphQL APIs.
Headquarters
Columbia, Maryland, United States
Amsterdam, Netherlands
Pricing
Free version ❌
Custom
Free version ❌
Custom
Categories
Popularity
Determined by the number of sites using each technology.
The Lotame DMP is 1.2 times more popular than Piano.
Total websites
Market share
DMP
Popularity by country
Determined by the number of sites detected from each country.
Lotame is more popular in the United States, Turkey, and Indonesia, while Piano is more popular in the United Kingdom, Germany, and France.
United States
United Kingdom
Turkey
Germany
France
Romania
Japan
Canada
Australia
Finland
Awards
- 🥇 Most popular in Indonesia in the Identity Resolution category.
- 🥇 Most popular in Indonesia in the DMP category.
- 🥇 Most popular in Greece in the Identity Resolution category.
- 🥈 Second most popular in the United States in the Identity Resolution category.
- 🥈 Second most popular in Turkey in the Identity Resolution category.
- 🥇 Most popular in Romania in the DMP category.
- 🥈 Second most popular in the United Kingdom in the DMP category.
- 🥈 Second most popular in France in the DMP category.
- 🥈 Second most popular in Australia in the DMP category.
- 🥈 Second most popular in the Czech Republic in the DMP category.
Popularity by domain category
Determined by the number of sites in each category.
Lotame is more popular among sites focused on general news, business, and finance and banking, while Piano is more commonly used on entertainment, blogs and wiki, and sports sites.
General News
Business
Entertainment
Blogs/Wiki
Finance/Banking
Marketing/Merchandising
Sports
Portal Sites
Education/Reference
Online Shopping
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
See also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.
Lotame