🆚 Lotame vs. Permutive

📈 Lotame is noticeably more popular than Permutive.
🌎 Lotame is more popular in the United States, Turkey, and Germany.
🌍 Permutive is more popular in the United Kingdom, Canada, and Spain.

Statistics based on 3.3M+ analyzed websites. About this data

Lotame

Permutive

Type

Data management platform

About

Lotame is an end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data.

Permutive is a real-time data platform that enables publishers and advertisers to collect, analyze, and activate first-party audience data while maintaining privacy compliance.

It combines a data management platform, data clean room, and audience curation tools to match and model first-party data with publisher signals, and supports real-time audience activation in milliseconds.

Headquarters

Columbia, Maryland, United States

London, United Kingdom

Website

lotame.com #524,120

permutive.com #1,231,721

Pricing

Free version ❌

Custom

Depends on volume

Popularity

Determined by the number of sites using each technology.

The Lotame DMP is 1.9 times more popular than Permutive.

Total websites

Market share

DMP

Popularity by country

Determined by the number of sites detected from each country.

Lotame is more popular in the United States, Turkey, and Germany, while Permutive is more popular in the United Kingdom, Canada, and Spain.

United States

United Kingdom

Turkey

Canada

Spain

Germany

Indonesia

Singapore

Ireland

Brazil

Awards

🥇 Most popular in Indonesia in the Identity Resolution category.
🥇 Most popular in Indonesia in the DMP category.
🥇 Most popular in Greece in the Identity Resolution category.
🥈 Second most popular in the United States in the Identity Resolution category.
🥈 Second most popular in Turkey in the Identity Resolution category.

🥈 Second most popular in Ireland in the DMP category.
🥉 Third most popular in the United Kingdom in the DMP category.
🥉 Third most popular in Spain in the DMP category.
🥉 Third most popular in Canada in the DMP category.

Popularity by domain category

Determined by the number of sites in each category.

Lotame is more popular among sites focused on general news, business, and marketing and merchandising, while Permutive is more commonly used on sports, entertainment, and blogs and wiki sites.

General News

Sports

Entertainment

Business

Blogs/Wiki

Marketing/Merchandising

Finance/Banking

Online Shopping

Education/Reference

Portal Sites

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#97

#113

#327

#342

#390

Name

Rank

#55

#56

#65

#97

#114