🆚 Lotame vs. Permutive

Type

Data management platform
Data management platform

About

Lotame is an end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data.

Permutive is a real-time data platform that enables publishers and advertisers to collect, analyze, and activate first-party audience data while maintaining privacy compliance.

It combines a data management platform, data clean room, and audience curation tools to match and model first-party data with publisher signals, and supports real-time audience activation in milliseconds.

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Headquarters

Columbia, Maryland, United States
London, United Kingdom

Website

Pricing

Free version ❌
Custom
Depends on volume

Categories

DMP › Rank #4
DMP › Rank #7
Identity Resolution › Rank #4

Popularity

Determined by the number of sites using each technology.

The Lotame DMP is 1.9 times more popular than Permutive.
Total websites

Market share

DMP

Popularity by country

Determined by the number of sites detected from each country.

Lotame is more popular in the United States, Turkey, and Germany, while Permutive is more popular in the United Kingdom, Canada, and Spain.
United States
United Kingdom
Turkey
Canada
Spain
Germany
Indonesia
Singapore
Ireland
Brazil

Awards

Popularity by domain category

Determined by the number of sites in each category.

Lotame is more popular among sites focused on general news, business, and marketing and merchandising, while Permutive is more commonly used on sports, entertainment, and blogs and wiki sites.
General News
Sports
Entertainment
Business
Blogs/Wiki
Marketing/Merchandising
Finance/Banking
Online Shopping
Education/Reference
Portal Sites

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#327
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Name
Rank
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See also

🗃️ About This Data