🆚 Permutive vs. Sojern

Type

Data management platform
Data management platform

About

Permutive is a real-time data platform that enables publishers and advertisers to collect, analyze, and activate first-party audience data while maintaining privacy compliance.

It combines a data management platform, data clean room, and audience curation tools to match and model first-party data with publisher signals, and supports real-time audience activation in milliseconds.

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Sojern is a travel marketing platform for hotels and attractions that helps users find, engage, and convert travelers.

Headquarters

London, United Kingdom
San Francisco, California, United States

Website

Pricing

Depends on volume

Categories

DMP › Rank #7
DMP › Rank #13

Popularity

Determined by the number of sites using each technology.

The Permutive DMP is 1.7 times more popular than Sojern.
Total websites

Market share

DMP

Popularity by country

Determined by the number of sites detected from each country.

Permutive is more popular in the United States, the United Kingdom, and Spain, while Sojern is more popular in Germany, Italy, and France.
United States
United Kingdom
Spain
Canada
Germany
Italy
France
Mexico
Greece
Ireland

Awards

Popularity by domain category

Determined by the number of sites in each category.

Permutive is more popular among sites focused on sports, general news, and entertainment, while Sojern is more commonly used on travel sites.
Sports
Travel
General News
Entertainment
Blogs/Wiki
Business
Marketing/Merchandising
Recreation/Hobbies
Forum/Bulletin Boards
Motor Vehicles

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#6,228
#7,174
View more ➝

See also

🗃️ About This Data