⚡ Data Management Platforms in Italy

Data management platforms (DMPs) are software used in advertising and marketing to collect and manage audience data. They allow businesses to identify audience segments, build lookalike audiences and optimize paid media spend.

Italy is a Southern European country with a population of around 59 million people.

According to our research, data management platforms are used on 0.8% of websites from Italy.

Statistics based on 89K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top DMPs in Italy in 2026, based on market share.

The most popular is Adobe Audience Manager with an impressive share of 48.5%, followed by Nielsen with 33.1% and Adform with 24.5%.

Adobe Audience Manager 48.5%
Nielsen 33.1%
Adform 24.5%
Nexxen 3.5%
Permutive 2.7%
Piano 2.5%
Lotame 2.4%
Oracle BlueKai 1.7%
Eyeota 0.4%
Clearbit 0.4%
Intimate Merger 0.3%
Simpli.fi 0.3%
OnAudience 0.1%

🚀 Highlights

Here is a list of the top DMPs that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Nielsen ^(-7)
4. Nexxen ^(-2)
5. Permutive ^(-2)
8. Oracle BlueKai ^(-2)
9. Eyeota ^(-6)
11. Intimate Merger ^(-2)
13. OnAudience ^(-5)

✨ Best DMPs

Below is a more detailed list of 13 DMPs used on sites from Italy, ranked by their market share.

Rank	Name	Market share
1	Adobe Audience Manager San Jose, California, United States A data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels. $150,000+/year	48.5%
2	Nielsen New York, United States A core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation. $$$	33.1%
3	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	24.5%
4	Nexxen New York, United States A flexible, video-first, unified demand-side and sell-side advertising platform.	3.5%
5	Permutive London, United Kingdom A real-time data platform that enables publishers and advertisers to collect, analyze, and activate first-party audience data while maintaining privacy compliance. $$$	2.7%
6	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	2.5%
7	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	2.4%
8	Oracle BlueKai Austin, Texas, United States A cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns. $$$	1.7%
9	Eyeota Singapore A global provider of audience data for marketing and advertising.	0.4%
10	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	0.4%
11	Intimate Merger Tokyo, Japan A Japanese data management platform.	0.3%
12	Simpli.fi Fort Worth, Texas, United States A programmatic DSP and DMP platform offering solutions for CTV, addressable, geo-fencing, mobile, display, native, audio and social advertising. $10,000+/month	0.3%
13	OnAudience London, United Kingdom Empowers AdTech and MarTech ecosystems by providing privacy-safe mobile, desktop, and CTV data based on cookieless solutions. $500+/month	0.1%

👉 See Also

🌎 DMP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 89,147 websites from Italy.
We currently track the presence of 18 DMPs across the web.
Of these, 13 were detected on websites from Italy.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.