⚡ Data Management Platforms in Austria

Data management platforms (DMPs) are software used in advertising and marketing to collect and manage audience data. They allow businesses to identify audience segments, build lookalike audiences and optimize paid media spend.

Austria is a Central European country with a population of over 9 million people.

According to our research, data management platforms are used on 0.8% of websites from Austria.

Statistics based on 30K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top DMPs in Austria in 2026, based on market share.

The most popular is Adform with an impressive share of 45.9%, followed by Adobe Audience Manager with 44.2% and Piano with 11.2%.

Adform 45.9%
Adobe Audience Manager 44.2%
Piano 11.2%
Nexxen 3.7%
Lotame 2.5%
Nielsen 1.2%
Simpli.fi 1.2%
Permutive 0.8%
Oracle BlueKai 0.8%
Clearbit 0.8%
Eyeota 0.4%

🚀 Highlights

Here is a list of the top DMPs that are more popular in Austria than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Adform ^(-2)
3. Piano ^(-2)
4. Nexxen ^(-2)
6. Nielsen ^(-3)
9. Oracle BlueKai ^(-1)
11. Eyeota ^(-4)

✨ Best DMPs

Below is a more detailed list of 11 DMPs used on sites from Austria, ranked by their market share.

Rank	Name	Market share
1	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	45.9%
2	Adobe Audience Manager San Jose, California, United States A data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels. $150,000+/year	44.2%
3	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	11.2%
4	Nexxen New York, United States A flexible, video-first, unified demand-side and sell-side advertising platform.	3.7%
5	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	2.5%
6	Nielsen New York, United States A core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation. $$$	1.2%
7	Simpli.fi Fort Worth, Texas, United States A programmatic advertising platform that combines DSP and DMP capabilities for CTV, addressable, geo-fencing, mobile, display, native, audio, social, and video advertising. $10,000+/month	1.2%
8	Permutive London, United Kingdom A real-time data platform that enables publishers and advertisers to collect, analyze, and activate first-party audience data while maintaining privacy compliance. $$$	0.8%
9	Oracle BlueKai Austin, Texas, United States A cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns. $$$	0.8%
10	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	0.8%
11	Eyeota Singapore A global provider of audience data for marketing and advertising.	0.4%

👉 See Also

🌎 DMP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 30,841 websites from Austria.
We currently track the presence of 18 DMPs across the web.
Of these, 11 were detected on websites from Austria.
Statistics were last calculated on June 20, 2026.
For more details, see our methodology and disclaimer.