🆚 Eyeota vs. Nielsen
- 📈 Nielsen is three times more popular than Eyeota.
- 🌎 Nielsen is more popular in the United States, Italy, and Germany.
- 🌍 Eyeota is more popular in Japan, the Netherlands, and Romania.
Statistics based on 3.3M+ analyzed websites. About this data
Type
Data management platform
Data management platform
About
Eyeota is a global provider of audience data for marketing and advertising.
The Nielsen DMP is a core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation.
Headquarters
Singapore
New York, United States
Pricing
Free version ❌
Custom
Popularity
Determined by the number of sites using each technology.
The Nielsen DMP is 3 times more popular than Eyeota.
Total websites
Market share
DMP
Popularity by country
Determined by the number of sites detected from each country.
Nielsen is more popular in the United States, Italy, and Germany, while Eyeota is more popular in Japan, the Netherlands, and Romania.
United States
Italy
Germany
Australia
United Kingdom
New Zealand
Spain
Japan
Russia
France
Awards
- ⭐ 8th most popular in Japan in the DMP category.
- 🔥 11st most popular in the United States in the DMP category.
- 🥈 Second most popular in Italy in the DMP category.
- 🥈 Second most popular in New Zealand in the DMP category.
- 🥉 Third most popular in Australia in the DMP category.
- 🥉 Third most popular in Russia in the DMP category.
- ⭐ 5th most popular in Germany in the DMP category.
Popularity by domain category
Determined by the number of sites in each category.
Nielsen is more popular among sites focused on general news, business, and entertainment, while Eyeota is more commonly used on auctions and classifieds, and motor vehicles sites.
General News
Business
Entertainment
Blogs/Wiki
Marketing/Merchandising
Online Shopping
Education/Reference
Finance/Banking
Auctions/Classifieds
Sports
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
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Lotame
Permutive
Oracle BlueKai🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.