Magnite
Magnite, Inc., New York, United StatesMagnite is an omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.
It combines Rubicon's programmatic exchange capability with Telaria's connected-TV expertise to enable publishers to monetize across CTV, display, video, mobile, and audio formats.
According to our data, Magnite ranks 22th among the online advertising platforms we track.
It has 0.9% of the advertising market share and is detected on 0.1% of all websites.
- 🏠 Website
- 🏷️ Previous names
- Rubicon Project, Telaria, SpotX, SpringServe
- 🔗 Links
Wikipedia📊 Rankings and Market Share
- Advertising
- Rank: 22
- Market share: 0.9%
🏆 Magnite Awards
- 🔥 11st most popular in Sweden in the Advertising category.
- 🔥 12nd most popular in Turkey in the Advertising category.
- 🔥 15th most popular in the Czech Republic in the Advertising category.
- 🔥 16th most popular in the United Kingdom in the Advertising category.
- 🔥 16th most popular in Canada in the Advertising category.
- 🔥 16th most popular in Indonesia in the Advertising category.
- 🔥 18th most popular in France in the Advertising category.
- 🔥 18th most popular in Switzerland in the Advertising category.
- 🔥 19th most popular in Brazil in the Advertising category.
- 🔥 20th most popular in the United States in the Advertising category.
⚡ Sites Using Magnite
We have data on 5,274 websites that use Magnite advertising technology. Here is a list of some of the top ranked ones.
The highest rated site using Magnite is 
pinterest.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | pinterest.com |
#15 | United States | English |
| 2 | #67 | United States | English | |
| 3 | #112 | Poland | Polish | |
| 4 | #129 | English | ||
| 5 | #152 | Germany | American English | |
| 6 |  quora.com |
#169 | English | |
| 7 |  tripadvisor.com |
#218 | United States | English |
| 8 | #254 | United States | English | |
| 9 | #312 | American English | ||
| 10 | #337 | United States | American English | |
| 11 |  uber.com |
#343 | United States | English |
| 12 | #350 | English | ||
| 13 | #441 | Sweden | Swedish | |
| 14 |  livedoor.com |
#467 | Japan | Japanese |
| 15 | #505 | English | ||
| 16 | #556 | United Kingdom | English | |
| 17 | #567 | Norway | Norwegian Bokmål | |
| 18 | #625 | Japan | Japanese | |
| 19 | #628 | India | English | |
| 20 | #637 | India | Hindi |
📈 Usage Statistics
Most of the sites that use Magnite:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the General News category.
Most of the sites using Magnite are from the United States, the United Kingdom, and Turkey.
- United States 30.1%
- United Kingdom 9.7%
- Turkey 6.3%
- Germany 5.2%
- Canada 4.8%
- France 4.3%
- Italy 3.7%
- Japan 3%
- Sweden 2.8%
- Other 30.1%
Most Magnite users speak English, French, or Turkish.
- English 57.6%
- French 5.7%
- Turkish 5.4%
- German 4.4%
- Spanish 3.8%
- Italian 3%
- Japanese 2.6%
- Portuguese 2.3%
- Swedish 2.3%
- Other 12.9%
Magnite advertising technology is especially popular on .com and .co.uk top-level domains.
- .com 54.9%
- .co.uk 6%
- .de 2.5%
- .org 2.5%
- .it 2.2%
- .se 2.1%
- .fr 2.1%
- .ca 1.8%
- .pl 1.8%
- Other 24.1%
The primary market segments for websites utilizing Magnite include general news, online shopping, and sports.
- General News 21.8%
- Online Shopping 11.4%
- Sports 8.2%
- Blogs/Wiki 8.2%
- Business 6.9%
- Entertainment 6.5%
- Marketing/Merchandising 6%
- Fashion/Beauty 4.3%
- Finance/Banking 2.6%
- Other 24.1%
🕵️ Similar Technologies
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💬 Frequently Asked Questions
What is the company behind Magnite?
Magnite is owned by Magnite, Inc., headquartered in New York, United States.
Which country uses Magnite the most?
The majority of Magnite users are from the United States.
Who uses Magnite?
According to our data, Magnite is used on thousands of sites, including such established ones as pinterest.com, cnn.com, and
wp.pl.
Do academic institutions use Magnite?
Yes. Overall, we know of 9 academic websites in the United States that use Magnite.
How does Magnite compare to its competitors?
Magnite is a fairly popular advertising technology, ranking ahead of 181 other online advertising platforms we track.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,896,634 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.