🆚 Basis vs. Magnite
- 📈 Magnite is four times more popular than Basis.
- 🌍 Magnite is more popular in all countries.
Statistics based on 3.3M+ analyzed websites. About this data
Basis
MagniteType
Advertising technology
Advertising technology
About
Basis is a digital advertising platform that unifies programmatic buying, workflow automation and business intelligence.
Magnite is an omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.
It combines Rubicon's programmatic exchange capability with Telaria's connected-TV expertise to enable publishers to monetize across CTV, display, video, mobile, and audio formats.
Headquarters
Chicago, Illinois, United States
New York, United States
Categories
Advertising › Rank #56
Advertising › Rank #21
Popularity
Determined by the number of sites using each technology.
Magnite advertising technology is 4 times more popular than Basis.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Magnite is more popular than Basis in all countries.
United States
United Kingdom
Turkey
France
Germany
Canada
Italy
Spain
Japan
Sweden
Awards
- ⬆️ 28th most popular in Switzerland in the Advertising category.
- ⬆️ 32nd most popular in the United States in the Advertising category.
- ⬆️ 40th most popular in Canada in the Advertising category.
- ⬆️ 52nd most popular in France in the Advertising category.
- ⬆️ 52nd most popular in Spain in the Advertising category.
- ⭐ 10th most popular in Sweden in the Advertising category.
- 🔥 12nd most popular in Canada in the Advertising category.
- 🔥 13rd most popular in Turkey in the Advertising category.
- 🔥 15th most popular in the Czech Republic in the Advertising category.
- 🔥 16th most popular in the United Kingdom in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Magnite is more popular among sites focused on general news, online shopping, and business, while Basis is more commonly used on education and reference sites.
General News
Online Shopping
Business
Sports
Blogs/Wiki
Marketing/Merchandising
Entertainment
Fashion/Beauty
Finance/Banking
Education/Reference
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Criteo
OpenX
TripleLift
Nexxen🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.