🆚 Basis vs. Magnite

Statistics based on 3.8M+ analyzed websites. About this data
Basis
Magnite

Type

Advertising technology
Advertising technology

About

Basis is a digital advertising platform that unifies programmatic buying, workflow automation and business intelligence.

Magnite is an omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.

It combines Rubicon's programmatic exchange capability with Telaria's connected-TV expertise to enable publishers to monetize across CTV, display, video, mobile, and audio formats.

Headquarters

Chicago, Illinois, United States
New York, United States

Website

basis.com #12,391
magnite.com #297

Categories

Advertising › Rank #51
Advertising › Rank #22

Popularity

Determined by the number of sites using each technology.

Magnite advertising technology is 3 times more popular than Basis.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Magnite is more popular in the United States, the United Kingdom, and Turkey, while Basis is more popular in El Salvador and Puerto Rico.
United States
United Kingdom
Turkey
Germany
Canada
France
Italy
Spain
Japan
Sweden

Awards

Popularity by domain category

Determined by the number of sites in each category.

Magnite is more popular among sites focused on general news, online shopping, and business, while Basis is more commonly used on education and reference sites.
General News
Online Shopping
Business
Blogs/Wiki
Sports
Marketing/Merchandising
Entertainment
Fashion/Beauty
Finance/Banking
Education/Reference

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#342
#1,333
#1,629
#2,653
#3,036
View more ➝
Name
Rank
#15
#56
#67
#104
#114
View more ➝

See also

🗃️ About This Data