🆚 Basis vs. The Trade Desk
- 📈 The Trade Desk is much more popular than Basis.
- 🌎 The Trade Desk is more popular in the United States, Germany, and the United Kingdom.
- 🌍 Basis is more popular in Panama.
Statistics based on 3.8M+ analyzed websites. About this data
Basis
The Trade DeskType
Advertising technology
Advertising technology
About
Basis is a digital advertising platform that unifies programmatic buying, CTV, workflow automation, and business intelligence.
The Trade Desk is a programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.
It is built around the Kokai platform powered by Koa AI, which uses distributed machine learning models to evaluate impressions, forecast performance, and optimize bids in real time.
Headquarters
Chicago, Illinois, United States
Ventura, California, United States
Categories
Advertising › Rank #51
Advertising › Rank #15
Popularity
Determined by the number of sites using each technology.
The Trade Desk advertising technology is 6 times more popular than Basis.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
The Trade Desk is more popular in the United States, Germany, and the United Kingdom, while Basis is more popular in Panama.
United States
Germany
United Kingdom
Australia
Canada
France
Japan
Spain
Indonesia
Switzerland
Awards
- ⬆️ 25th most popular in the United States in the Advertising category.
- ⭐ 8th most popular in the United States in the Advertising category.
- ⭐ 9th most popular in Australia in the Advertising category.
- ⭐ 9th most popular in New Zealand in the Advertising category.
- 🔥 11st most popular in Canada in the Advertising category.
- 🔥 11st most popular in Indonesia in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
The Trade Desk is more popular than Basis in all market segments.
Business
Marketing/Merchandising
Online Shopping
Health
Education/Reference
Finance/Banking
Travel
General News
Fashion/Beauty
Entertainment
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,896,634 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.