⚡ Advertising in Australia

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Australia is an Oceanian country with a population of over 27 million people.

According to our research, online advertising platforms are detected on 14.7% of websites from Australia.

Statistics based on 81K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Australia in 2026, based on market share.

The most popular is Google Ads, which dominates the market with an overwhelming 51.5% share.
It is followed by LinkedIn Ads with 16.7% and Google AdSense with 14.7%.

Google Ads 51.5%
LinkedIn Ads 16.7%
Google AdSense 14.7%
Microsoft Advertising 10.8%
Ezoic 7.4%
Google Ad Manager 5.9%
Google AdSense for Platforms 5.5%
AdRoll 3.3%
The Trade Desk 3%
Adobe Advertising 2.8%
Microsoft Invest 2.1%
Google Marketing Platform 2%
Taboola 2%
Criteo 1.9%
Quantcast 1.6%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Australia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. LinkedIn Ads ^(-1)
4. Microsoft Advertising ^(-1)
5. Ezoic ^(-2)
8. AdRoll ^(-9)
9. The Trade Desk ^(-6)
10. Adobe Advertising ^(-3)
11. Microsoft Invest ^(-5)
13. Taboola ^(-1)
16. Outbrain ^(-7)
17. StackAdapt ^(-13)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 139 online advertising platforms used on sites from Australia, ranked by their market share.

Rank	Name	Market share
1	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	51.5%
2	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	16.7%
3	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	14.7%
4	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	10.8%
5	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	7.4%
6	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	5.9%
7	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	5.5%
8	AdRoll San Francisco, California, United States A digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization. $36+/month	3.3%
9	The Trade Desk Ventura, California, United States A programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.	3%
10	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	2.8%
11	Microsoft Invest Redmond, Washington, United States A demand-side ad management platform created after Microsoft's acquisition of Xandr to facilitate programmatic media buying. Legacy	2.1%
12	Google Marketing Platform Mountain View, California, United States An enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.	2%
13	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	2%
14	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	1.9%
15	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	1.6%
16	Outbrain New York, United States A content discovery and native advertising platform that helps advertisers promote sponsored content and recommendations on publisher sites. $$$	1.4%
17	StackAdapt Thornhill, Ontario, Canada A multi-channel programmatic advertising platform specializing in native, display, video, connected TV, audio, in-game, and DOOH advertising.	1.4%
18	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	1.2%
19	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	1.1%
20	AdRotate Den Helder, Netherlands A WordPress plugin for managing, scheduling, rotating, and tracking advertisements. FreeOpen source€49.00	0.8%
21	Publift Dublin, Ireland A premium ad network and ad ops partner built for established digital publishers who sell ad inventory programmatically. $$$	0.8%
22	Mediavine New York, United States A premium ad management network for established publishers that monetizes website traffic through display advertising, typically requiring at least 50,000 monthly sessions for entry. $$$	0.8%
23	Magnite New York, United States An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.	0.8%
24	Amazon Ad Server Seattle, Washington, United States A global, multi-channel ad server used to create, distribute, customize, measure, and optimize campaigns.	0.7%
25	PubMatic Redwood City, California, United States A supply-side programmatic advertising platform that enables digital publishers to sell advertising inventory through automated auctions and direct deals.	0.7%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 81,904 websites from Australia.
We currently track the presence of 200 online advertising platforms across the web.
Of these, 139 were detected on websites from Australia.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.