Outbrain
Outbrain is a content discovery and native advertising platform that helps advertisers promote sponsored content and recommendations on publisher sites.
It uses AI-driven targeting to deliver native ads and personalized content recommendations, supports multiple ad formats including native, carousel, video and app install ads, offers audience segmentation and real-time optimization, and serves billions of impressions monthly across more than 55 countries.
According to our data, Outbrain ranks 22th among the online advertising platforms we track.
It has 0.9% of the advertising market share and is detected on 0.1% of all websites.
- 🏠 Website
💸 Pricing
📊 Rankings and Market Share
- Advertising
- Rank: 22
- Market share: 0.9%
🏆 Outbrain Awards
- ⭐ 4th most popular in Israel in the Advertising category.
- ⭐ 10th most popular in Singapore in the Advertising category.
- 🔥 11st most popular in Belgium in the Advertising category.
- 🔥 13rd most popular in Germany in the Advertising category.
- 🔥 13rd most popular in France in the Advertising category.
- 🔥 14th most popular in Italy in the Advertising category.
- 🔥 15th most popular in Turkey in the Advertising category.
- 🔥 16th most popular in Switzerland in the Advertising category.
- 🔥 16th most popular in New Zealand in the Advertising category.
- 🔥 17th most popular in the United Kingdom in the Advertising category.
⚡ Sites Using Outbrain
We have data on 4,514 websites that use Outbrain advertising technology. Here is a list of some of the top ranked ones.
The highest rated site using Outbrain is cnn.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #67 | United States | English | |
| 2 | #201 | United States | English | |
| 3 | #217 | United States | English | |
| 4 | #342 | United Kingdom | English | |
| 5 | #384 | France | French | |
| 6 | #572 | Germany | German | |
| 7 | #615 | Italy | Italian | |
| 8 | #662 | Turkey | Turkish | |
| 9 | #739 | Japan | Japanese | |
| 10 | #868 | Japan | Japanese | |
| 11 | #988 | American English | ||
| 12 | #991 | United States | American English | |
| 13 | #1,013 | United States | American English | |
| 14 | #1,100 | Japan | Japanese | |
| 15 | #1,255 | English | ||
| 16 |  ubereats.com |
#1,305 | United States | American English |
| 17 | #1,330 | Italy | Italian | |
| 18 |  cloudinary.com |
#1,359 | English | |
| 19 | #1,401 | United States | English | |
| 20 | #1,440 | United Kingdom | English |
📈 Usage Statistics
Most of the sites that use Outbrain:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using Outbrain are from the United States, Germany, and the United Kingdom.
- United States 16%
- Germany 11%
- United Kingdom 10.1%
- Italy 7.1%
- Turkey 7%
- France 6.8%
- Israel 6.5%
- Australia 3.7%
- Spain 3.4%
- Other 28.4%
Most Outbrain users speak English, German, or French.
- English 51.7%
- German 8.5%
- French 6.6%
- Italian 6.1%
- Turkish 6%
- Hebrew 5%
- Spanish 3.5%
- Japanese 2.5%
- Dutch 2.4%
- Other 7.7%
Outbrain advertising technology is especially popular on .com, .de, and .co.uk top-level domains.
- .com 44.9%
- .de 6.2%
- .co.uk 6.2%
- .it 4.9%
- .co.il 3.9%
- .fr 2.9%
- .com.au 2.5%
- .net 1.7%
- .org 1.6%
- Other 25.2%
The primary market segments for websites utilizing Outbrain include online shopping, general news, and business.
- Online Shopping 14%
- General News 12.5%
- Business 11.7%
- Sports 7.5%
- Marketing/Merchandising 6.8%
- Blogs/Wiki 5.7%
- Fashion/Beauty 5.3%
- Entertainment 4.7%
- Finance/Banking 4.2%
- Other 27.6%
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Nativo💬 Frequently Asked Questions
What is the company behind Outbrain?
Outbrain is owned by Outbrain Inc., headquartered in New York, United States.
Which country uses Outbrain the most?
The majority of Outbrain users are from the United States.
Who uses Outbrain?
According to our data, Outbrain is used on thousands of sites, including such established ones as cnn.com,
foxnews.com, and
huffpost.com.
Do academic institutions use Outbrain?
Yes. In total, we know of 5 academic websites in the United States that use Outbrain.
How does Outbrain stack up against the competition?
Outbrain is a fairly popular advertising technology, ranking ahead of 176 other online advertising platforms we track.
What are the alternatives to Outbrain?
Alternatives and possible competitors to Outbrain may include 
AdRoll, 
TripleLift, and Taboola.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.