⚡ Advertising in Israel

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Israel is a Western Asian country with a population of over 9.8 million people.

According to our research, online advertising platforms are detected on 23.2% of websites from Israel.

Statistics based on 16K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Israel in 2026, based on market share.

The most popular is Google Ads with a substantial share of 53.2%, followed by Google AdSense with 30.3% and Outbrain with 8.6%.

Google Ads 53.2%
Google AdSense 30.3%
Outbrain 8.6%
Google AdSense for Platforms 8.6%
LinkedIn Ads 8.3%
Taboola 7.7%
Google Ad Manager 4.2%
Ezoic 4.2%
AdScale 2.7%
Microsoft Advertising 2%
Criteo 1.6%
Adobe Advertising 1%
Google Marketing Platform 1%
Quantcast 0.7%
AdRoll 0.7%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Israel than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Outbrain ^(-20)
6. Taboola ^(-8)
9. AdScale ^(-97)
12. Adobe Advertising ^(-1)
15. AdRoll ^(-2)
16. RTB House ^(-15)
17. Yandex Advertising Network ^(-2)
19. Bidtellect ^(-122)
20. AdRotate ^(-4)
21. BuySellAds ^(-50)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 87 online advertising platforms used on sites from Israel, ranked by their market share.

Rank	Name	Market share
1	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	53.2%
2	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	30.3%
3	Outbrain New York, United States A content discovery and native advertising platform that helps advertisers promote sponsored content and recommendations on publisher sites. $$$	8.6%
4	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	8.6%
5	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	8.3%
6	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	7.7%
7	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	4.2%
8	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	4.2%
9	AdScale Yokneam, Israel A fully automated, AI-powered advertising platform that automates and optimizes Facebook, Instagram and Google ad campaigns for e-commerce. $199+/month	2.7%
10	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	2%
11	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	1.6%
12	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	1%
13	Google Marketing Platform Mountain View, California, United States An enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.	1%
14	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	0.7%
15	AdRoll San Francisco, California, United States A digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization. $36+/month	0.7%
16	RTB House Warsaw, Poland A global advertising company that specializes in targeted advertising, including retargeting and real-time bidding.	0.7%
17	Yandex Advertising Network Moscow, Russia A contextual advertising platform operated by Yandex that enables publishers to monetize websites and mobile apps with text, display, and native ads.	0.6%
18	Microsoft Invest Redmond, Washington, United States A demand-side ad management platform created after Microsoft's acquisition of Xandr to facilitate programmatic media buying. Legacy	0.5%
19	Bidtellect Fort Worth, Texas, United States A performance-focused demand-side platform that specializes in contextual targeting, cookieless advertising solutions, and native programmatic advertising.	0.5%
20	AdRotate Den Helder, Netherlands A WordPress plugin for managing, scheduling, rotating, and tracking advertisements. FreeOpen source€49.00	0.5%
21	BuySellAds Boston, Massachusetts, United States A contextual advertising platform that also sells ad space on partner websites through a self-serve marketplace.	0.4%
22	Google Interactive Media Ads Mountain View, California, United States Google Interactive Media Ads enable publishers to request ads from any VAST-compliant ad server and manage ad playback.	0.4%
23	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	0.4%
24	Blockthrough Toronto, Ontario, Canada A popular adblock revenue recovery solution.	0.3%
25	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	0.3%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 16,028 websites from Israel.
We currently track the presence of 200 online advertising platforms across the web.
Of these, 87 were detected on websites from Israel.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.