⚡ Advertising in the United Kingdom

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our research, online advertising platforms are detected on 15.4% of websites from the United Kingdom.

Statistics based on 159K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in the United Kingdom in 2026, based on market share.

The most popular is Google Ads with an impressive share of 37.1%, followed by Google AdSense with 29.3% and LinkedIn Ads with 16.2%.

Google Ads 37.1%
Google AdSense 29.3%
LinkedIn Ads 16.2%
Microsoft Advertising 13.1%
Google AdSense for Platforms 7.3%
Google Ad Manager 6.5%
Google AdSense for Domains 5.8%
Ezoic 5.5%
Adobe Advertising 3.9%
Amazon Advertising 3.3%
Criteo 2.3%
Mediavine 2.2%
Quantcast 2.1%
Google Marketing Platform 2%
Microsoft Invest 1.8%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Google Ads ^(-1)
3. LinkedIn Ads ^(-1)
4. Microsoft Advertising ^(-2)
6. Google Ad Manager ^(-1)
9. Adobe Advertising ^(-5)
12. Mediavine ^(-7)
16. Magnite ^(-5)
17. Outbrain ^(-5)
21. InMobi ^(-3)
22. AdRotate ^(-3)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 165 online advertising platforms used on sites from the United Kingdom, ranked by their market share.

Rank	Name	Market share
1	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Google Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	37.1%
2	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	29.3%
3	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	16.2%
4	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	13.1%
5	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	7.3%
6	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	6.5%
7	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	5.8%
8	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	5.5%
9	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	3.9%
10	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	3.3%
11	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	2.3%
12	Mediavine New York, United States A premium ad management network for established publishers that monetizes website traffic through display advertising, typically requiring at least 50,000 monthly sessions for entry. $$$	2.2%
13	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	2.1%
14	Google Marketing Platform Mountain View, California, United States An enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.	2%
15	Microsoft Invest Redmond, Washington, United States A a demand side ad management platform with full buy-side capabilities.	1.8%
16	Magnite New York, United States An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.	1.7%
17	Outbrain New York, United States A content discovery and native advertising platform that helps advertisers promote sponsored content and recommendations on publisher sites. $$$	1.5%
18	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	1.4%
19	AdRoll San Francisco, California, United States A digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization. $36+/month	1.2%
20	The Trade Desk Ventura, California, United States A programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.	1.1%
21	InMobi Bengaluru, India A mobile advertising platform that helps app developers and publishers monetize their apps by serving ads to users on mobile devices.	1.1%
22	AdRotate Den Helder, Netherlands An advertising manager plugin for WordPress that features unlimited ad units, automatic ad rotation and integration with Google AdSense, Google Ad Manager, Amazon Ads, Media.net and more. FreeOpen source€49.00+	0.9%
23	Teads New York, United States A global omnichannel ad monetization platform.	0.8%
24	Integral Ad Science New York, United States A global media measurement and optimization platform that analyzes the value of digital advertising placements. $$$	0.8%
25	Skimlinks New York, United States A content monetization platform that specializes in monetizing links through affiliate marketing. It allows publishers to automatically insert affiliate links into their content and receive commissions, primarily on a cost-per-sale basis.	0.8%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 159,418 websites from the United Kingdom.
We currently track the presence of 198 online advertising platforms across the web.
Of these, 165 were detected on websites from the United Kingdom.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.