Online Advertising Platforms Ranked #51–#75 in the United Kingdom by Market Share (2026)

📈 Online Advertising Platforms Ranked #51–#75 in the United Kingdom

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

Statistics based on 159K+ analyzed websites. About this data

The following list shows the online advertising platforms ranked from 51st to 75th out of 165 used on websites in the United Kingdom.

Rank	Name	Market share
51	ID5 London, United Kingdom An omnichannel identity platform that enables addressable advertising by helping publishers and advertisers recognize users across websites, mobile apps, and other digital properties. $$$	0.3%
52	VigLink San Francisco, California, United States A content monetization platform that automatically inserts affiliate links to products relevant to the content.	0.3%
53	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	0.3%
54	FreeWheel New York, United States A global technology platform for TV and video advertising.	0.2%
55	Infolinks Ridgewood, New Jersey, United States An in-text advertising service that places commercial ads on links on publisher websites.	0.2%
56	Sharethrough Paris, France A global omnichannel ad exchange that enables advertisers and publishers to buy and sell advertising space.	0.2%
57	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.2%
58	Amazon Ad Server Seattle, Washington, United States A global, multi-channel ad server used to create, distribute, customize, measure, and optimize campaigns.	0.2%
59	Nexxen New York, United States A flexible, video-first, unified demand-side and sell-side advertising platform.	0.2%
60	Clever Advertising Porto, Portugal A premium advertising platform focused on delivering new customers for iGaming brands.	0.2%
61	Sonobi Winter Park, Florida, United States An advertising technology company that provides JetStream, a data-driven audience forecasting and planning platform.	0.2%
62	Kelkoo Group Paris, France Offers a monetization solution for website publishers that allows them to earn revenue by integrating affiliate links and product feeds into their content.	0.2%
63	Clickio London, United Kingdom A Google Certified Partner for publishers, operating globally with focus on EMEA, LATAM, and US markets.	0.2%
64	Skai San Francisco, California, United States An omnichannel demand-side platform for commerce media. $95,000+/year	0.2%
65	GumGum Santa Monica, California, United States A contextual-first global digital advertising platform that captures people's attention without using personal data.	0.2%
66	Smaato New York, United States A programmatic advertising platform that provides a free ad server and monetization solution.	0.2%
67	Yieldlab Freiburg im Breisgau, Germany A German supply-side platform that enables publishers to automatically monetize their media inventory in real-time.	0.2%
68	MediaMath New York, United States An omnichannel demand-side platform that offers a rich set of capabilities for marketers to manage and execute their campaigns.	0.2%
69	Google Interactive Media Ads Mountain View, California, United States Enable publishers to request ads from any VAST-compliant ad server and manage ad playback.	0.2%
70	MGID Santa Monica, California, United States A performance-driven platform for real-time buying, selling and management of native ads.	0.1%
71	Adsterra Limassol, Cyprus An advertising network that has been connecting brands and marketers through world-class advertising and monetization solutions since 2013.	0.1%
72	Adition Freiburg im Breisgau, Germany A German omnichannel ad serving platform that offers customized and holistic solutions for the efficient marketing of all inventories in the digital advertising business.	0.1%
73	Propeller Ads Limassol, Cyprus A technology-driven, multi-source advertising platform with push, interstitial and popunder ads.	0.1%
74	iPromote An advertising platform consisting of tools and APIs that enable small and medium businesses to create social advertising campaigns.	0.1%
75	GeoEdge Nicosia, Cyprus An ad quality and security platform that protects against malvertising and controls ad quality. Free$$$	0.1%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 159,418 websites from the United Kingdom.
We currently track the presence of 198 online advertising platforms across the web.
Of these, 165 were detected on websites from the United Kingdom.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.