DoubleVerify
DoubleVerify, New York, United StatesDoubleVerify is a software platform for digital advertising measurement, verification, and analytics that helps advertisers evaluate media quality, detect fraud, and assess campaign performance across web, mobile, social, and connected TV environments.
It verifies ad viewability and brand suitability, detects invalid and bot-generated traffic, analyzes ad placement context and attention metrics, provides pre-bid avoidance and post-bid measurement, and delivers campaign reporting through the DV Pinnacle analytics platform.
According to our data, DoubleVerify ranks 74th among the online advertising platforms we track.
It has 0.2% of the advertising market share and is detected on 0.03% of all websites.
- 🏠 Website
💸 Pricing
📊 Rankings and Market Share
- Advertising
- Rank: 74
- Market share: 0.2%
- Fraud Prevention
- Rank: 13
- Market share: 3%
🏆 DoubleVerify Awards
- 🥇 Most popular in Turkey in the Fraud Prevention category.
- ⭐ 7th most popular in Germany in the Fraud Prevention category.
- ⬆️ 33rd most popular in Turkey in the Advertising category.
- ⬆️ 57th most popular in Germany in the Advertising category.
- ⬆️ 69th most popular in the United States in the Advertising category.
⚡ Sites Using DoubleVerify
We have data on 1,010 websites that use DoubleVerify advertising technology. Here is a list of some of the top ranked ones.
The highest rated site using DoubleVerify is theverge.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #56 | American English | ||
| 2 | #114 | Germany | American English | |
| 3 | #123 | Russia | Russian | |
| 4 | #154 | Czech Republic | Czech | |
| 5 |  walmart.com |
#162 | United States | American English |
| 6 | #163 | Brazil | Brazilian Portuguese | |
| 7 | #190 | American English | ||
| 8 | #251 | United States | English | |
| 9 |  ok.ru |
#295 | Russia | English |
| 10 | #319 | United States | English | |
| 11 |  mercadolibre.com.ar |
#322 | Uruguay | Spanish |
| 12 | #331 | Argentina | Mexican Spanish | |
| 13 | #547 | Czech Republic | Czech | |
| 14 | #591 | Kazakhstan | Russian | |
| 15 | #995 | Netherlands | English | |
| 16 | #1,265 | United States | English | |
| 17 | #1,486 | United States | English | |
| 18 | #1,535 | American English | ||
| 19 | #1,638 | Argentina | Spanish | |
| 20 | #1,734 | Indonesia | Indonesian |
📈 Usage Statistics
Most of the sites that use DoubleVerify:
- are located in Turkey
- have content in English
- use the .com domain extension
- fall into the Sports category.
Most of the sites using DoubleVerify are from Turkey, the United States, and Germany.
- Turkey 30.5%
- United States 30.4%
- Germany 9.5%
- United Kingdom 4.6%
- Russia 3.8%
- Czech Republic 1.8%
- Indonesia 1.8%
- Canada 1.2%
- Hungary 1.2%
- Other 15.2%
Most DoubleVerify users speak English, Turkish, or German.
- English 52.6%
- Turkish 24.1%
- German 7.5%
- Spanish 3.6%
- Russian 2.7%
- Czech 1.5%
- Indonesian 1.3%
- French 1%
- Portuguese 0.9%
- Other 4.8%
DoubleVerify advertising technology is especially popular on .com, .com.tr, and .de top-level domains.
- .com 62.7%
- .com.tr 6.2%
- .de 5.9%
- .org 3%
- .net 2.5%
- .ru 2.4%
- .co.uk 2.2%
- .cz 1.5%
- .ca 0.9%
- Other 12.7%
The primary market segments for websites utilizing DoubleVerify include sports, blogs and wiki, and general news.
- Sports 25.1%
- Blogs/Wiki 14.3%
- General News 13.3%
- Entertainment 7.8%
- Health 4.8%
- Business 4.7%
- Marketing/Merchandising 3%
- Online Shopping 2.2%
- Travel 2%
- Other 22.8%
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💬 Frequently Asked Questions
What is the company behind DoubleVerify?
DoubleVerify is owned by DoubleVerify Inc., headquartered in New York, United States.
Which country uses DoubleVerify the most?
The majority of DoubleVerify users are from Turkey.
Who uses DoubleVerify?
According to our data, DoubleVerify is used on over a thousand sites, including such established ones as theverge.com,
businessinsider.com, and
mail.ru.
How does DoubleVerify compare to its competitors?
DoubleVerify is a moderately popular advertising technology, ranking ahead of 126 other online advertising platforms we track.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,718,585 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.