🆚 DoubleVerify vs. Integral Ad Science
- 📈 Integral Ad Science is noticeably more popular than DoubleVerify.
- 🌎 Integral Ad Science is more popular in the United States, the United Kingdom, and Italy.
- 🌍 DoubleVerify is more popular in Turkey, Germany, and Russia.
DoubleVerifyType
About
DoubleVerify is a software platform for digital advertising measurement, verification, and analytics that helps advertisers evaluate media quality, detect fraud, and assess campaign performance across web, mobile, social, and connected TV environments.
It verifies ad viewability and brand suitability, detects invalid and bot-generated traffic, analyzes ad placement context and attention metrics, provides pre-bid avoidance and post-bid measurement, and delivers campaign reporting through the DV Pinnacle analytics platform.
Integral Ad Science (IAS) is a global media measurement and optimization platform that analyzes the value of digital advertising placements.
Headquarters
Pricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in Turkey in the Fraud Prevention category.
- ⭐ 5th most popular in Russia in the Fraud Prevention category.
- ⭐ 8th most popular in Germany in the Fraud Prevention category.
- ⬆️ 34th most popular in Russia in the Advertising category.
- ⬆️ 36th most popular in Turkey in the Advertising category.
- 🔥 11st most popular in Turkey in the Analytics category.
- ⬆️ 24th most popular in the United Kingdom in the Advertising category.
- ⬆️ 30th most popular in Russia in the Analytics category.
- ⬆️ 36th most popular in Italy in the Analytics category.
- ⬆️ 37th most popular in the United Kingdom in the Analytics category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
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NIQ🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.