🆚 DoubleVerify vs. Human
- 📈 Human is noticeably more popular than DoubleVerify.
- 🌎 Human is more popular in the United States, the United Kingdom, and Canada.
- 🌍 DoubleVerify is more popular in Turkey, Germany, and Russia.
DoubleVerify
HumanType
About
DoubleVerify is a software platform for digital advertising measurement, verification, and analytics that helps advertisers evaluate media quality, detect fraud, and assess campaign performance across web, mobile, social, and connected TV environments.
It verifies ad viewability and brand suitability, detects invalid and bot-generated traffic, analyzes ad placement context and attention metrics, provides pre-bid avoidance and post-bid measurement, and delivers campaign reporting through the DV Pinnacle analytics platform.
The Human Defense Platform is a cybersecurity solution designed to protect digital advertising, mitigate malicious bot attacks, and defend against account takeover and fake accounts.
It leverages real-time behavioral analysis, device fingerprinting, and machine learning to detect and block fraudulent activities.
Headquarters
Pricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in Turkey in the Fraud Prevention category.
- ⭐ 5th most popular in Russia in the Fraud Prevention category.
- ⭐ 8th most popular in Germany in the Fraud Prevention category.
- ⬆️ 34th most popular in Russia in the Advertising category.
- ⬆️ 36th most popular in Turkey in the Advertising category.
- 🥈 Second most popular in Turkey in the Bot Mitigation category.
- 🥉 Third most popular in Turkey in the Fraud Prevention category.
- ⭐ 5th most popular in the United States in the Bot Mitigation category.
- ⭐ 6th most popular in the United States in the Fraud Prevention category.
- ⭐ 6th most popular in the United Kingdom in the Bot Mitigation category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
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Lunio🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.