⚡ Advertising in the Netherlands

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

The Netherlands is a Western European country with a population of over 17.8 million people.

According to our research, online advertising platforms are detected on 11.3% of websites from the Netherlands.

Statistics based on 104K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in the Netherlands in 2026, based on market share.

The most popular is Google AdSense with an impressive share of 40%, followed by Google Ads with 36.2% and LinkedIn Ads with 20.8%.

Google AdSense 40%
Google Ads 36.2%
LinkedIn Ads 20.8%
Microsoft Advertising 12.4%
Google AdSense for Platforms 6.8%
Ezoic 6.6%
Adobe Advertising 6.2%
Google Ad Manager 5%
Criteo 2.5%
Google Marketing Platform 2.2%
Microsoft Invest 2.1%
ExoClick 1.8%
Adform 1.6%
Google AdSense for Domains 1.4%
Taboola 1.2%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in the Netherlands than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Google AdSense ^(-1)
4. Microsoft Advertising ^(-1)
6. Ezoic ^(-1)
7. Adobe Advertising ^(-6)
11. Microsoft Invest ^(-5)
12. ExoClick ^(-43)
13. Adform ^(-12)
17. Mediavine ^(-1)
18. Outbrain ^(-5)
19. AdRotate ^(-5)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 158 online advertising platforms used on sites from the Netherlands, ranked by their market share.

Rank	Name	Market share
1	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	40%
2	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	36.2%
3	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	20.8%
4	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	12.4%
5	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	6.8%
6	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	6.6%
7	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	6.2%
8	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	5%
9	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	2.5%
10	Google Marketing Platform Mountain View, California, United States An enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.	2.2%
11	Microsoft Invest Redmond, Washington, United States A demand-side ad management platform created after Microsoft's acquisition of Xandr to facilitate programmatic media buying. Legacy	2.1%
12	ExoClick Barcelona, Spain A global online advertising network that specializes in adult traffic.	1.8%
13	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	1.6%
14	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	1.4%
15	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	1.2%
16	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	1%
17	Mediavine New York, United States A premium ad management network for established publishers that monetizes website traffic through display advertising, typically requiring at least 50,000 monthly sessions for entry. $$$	1%
18	Outbrain New York, United States A content discovery and native advertising platform that helps advertisers promote sponsored content and recommendations on publisher sites. $$$	0.9%
19	AdRotate Den Helder, Netherlands A WordPress plugin for managing, scheduling, rotating, and tracking advertisements. FreeOpen source€49.00	0.8%
20	Yandex Advertising Network Moscow, Russia A contextual advertising platform operated by Yandex that enables publishers to monetize websites and mobile apps with text, display, and native ads.	0.8%
21	AdRoll San Francisco, California, United States A digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization. $36+/month	0.7%
22	Magnite New York, United States An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.	0.7%
23	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	0.7%
24	PubMatic Redwood City, California, United States A supply-side programmatic advertising platform that enables digital publishers to sell advertising inventory through automated auctions and direct deals.	0.6%
25	The Trade Desk Ventura, California, United States A programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.	0.6%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 104,014 websites from the Netherlands.
We currently track the presence of 200 online advertising platforms across the web.
Of these, 158 were detected on websites from the Netherlands.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.