PubMatic
PubMatic is a supply-side programmatic advertising platform that enables digital publishers to sell advertising inventory through automated auctions and direct deals.
It provides header bidding, private marketplaces, guaranteed deals, supply path optimization, curated inventory packages, identity solutions, and infrastructure operated on its own global cloud platform.
According to our data, PubMatic ranks 26th among the online advertising platforms we track.
It has 0.8% of the advertising market share and is detected on 0.1% of all websites.
- 🏠 Website
📊 Rankings and Market Share
- Advertising
- Rank: 26
- Market share: 0.8%
🏆 PubMatic Awards
- 🔥 13rd most popular in Turkey in the Advertising category.
- 🔥 14th most popular in India in the Advertising category.
- ⬆️ 23rd most popular in the United States in the Advertising category.
- ⬆️ 23rd most popular in Brazil in the Advertising category.
- ⬆️ 24th most popular in the Netherlands in the Advertising category.
- ⬆️ 25th most popular in Spain in the Advertising category.
- ⬆️ 25th most popular in Australia in the Advertising category.
- ⬆️ 26th most popular in the United Kingdom in the Advertising category.
- ⬆️ 26th most popular in Germany in the Advertising category.
⚡ Sites Using PubMatic
We have data on 4,489 websites that use PubMatic advertising technology. Here is a list of some of the top ranked ones.
The highest rated site using PubMatic is cnn.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #67 | United States | English | |
| 2 |  tumblr.com |
#78 | United States | American English |
| 3 | #104 | English | ||
| 4 | #131 | Poland | Polish | |
| 5 |  tripadvisor.com |
#156 | United Kingdom | American English |
| 6 | #201 | United States | English | |
| 7 | #282 | United States | American English | |
| 8 | #336 | Japan | Japanese | |
| 9 | #342 | United States | English | |
| 10 | #385 | Italy | Italian | |
| 11 | #390 | India | English | |
| 12 | #408 | Spain | Spanish | |
| 13 | #424 | India | English | |
| 14 | #434 | India | English | |
| 15 |  marktplaats.nl |
#486 | Netherlands | Dutch |
| 16 | #547 | Czech Republic | Czech | |
| 17 | #578 | India | American English | |
| 18 | #601 | India | Hindi | |
| 19 | #662 | Turkey | Turkish | |
| 20 | #1,080 | India | English |
📈 Usage Statistics
Most of the sites that use PubMatic:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the General News category.
Most of the sites using PubMatic are from the United States, Turkey, and the United Kingdom.
- United States 35.5%
- Turkey 8%
- United Kingdom 6.6%
- Germany 6.2%
- India 3.7%
- Italy 3.6%
- France 3.4%
- Spain 3.4%
- Poland 2.7%
- Other 26.9%
Most PubMatic users speak English, Turkish, or German.
- English 62.1%
- Turkish 6%
- German 4.7%
- Spanish 4.5%
- French 3.7%
- Italian 2.6%
- Portuguese 2.2%
- Polish 2%
- Dutch 1.6%
- Other 10.6%
PubMatic advertising technology is especially popular on .com top-level domains.
- .com 64%
- .net 2.8%
- .org 2.8%
- .de 2.7%
- .co.uk 2%
- .it 1.8%
- .pl 1.6%
- .com.au 1.5%
- .com.tr 1.4%
- Other 19.4%
The primary market segments for websites utilizing PubMatic include general news, online shopping, and blogs and wiki.
- General News 17%
- Online Shopping 12.7%
- Blogs/Wiki 12.2%
- Business 7%
- Entertainment 6.6%
- Marketing/Merchandising 6.3%
- Fashion/Beauty 4.7%
- Finance/Banking 2.8%
- Sports 2.6%
- Other 28.1%
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💬 Frequently Asked Questions
Where is PubMatic's headquarters?
PubMatic is located in Redwood City, California, United States.
Which country uses PubMatic the most?
The majority of PubMatic users are from the United States.
Who uses PubMatic?
According to our data, PubMatic is used on thousands of sites, including such established ones as cnn.com,
tumblr.com, and washingtonpost.com.
Do academic institutions use PubMatic?
Yes. Overall, we know of 3 academic websites in the United States that use PubMatic.
How does PubMatic compare to its competitors?
PubMatic is a fairly popular advertising technology, ranking ahead of 174 other online advertising platforms we track.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,718,585 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.