⚡ Advertising in Poland

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Poland is a Central European country with a population of around 38 million people.

According to our research, online advertising platforms are detected on 16.5% of websites from Poland.

Statistics based on 64K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Poland in 2026, based on market share.

The most popular is Google Ads with an impressive share of 44.8%, followed by Google AdSense with 39.6% and Google AdSense for Platforms with 7.5%.

Google Ads 44.8%
Google AdSense 39.6%
Google AdSense for Platforms 7.5%
LinkedIn Ads 6.7%
Google Ad Manager 6.5%
Microsoft Advertising 6.3%
Criteo 3.7%
InMobi 2.9%
optAd360 2.4%
Adform 2.3%
Adobe Advertising 2%
Google Marketing Platform 2%
RTB House 2%
Tri-table 1.9%
Revive Adserver 1.7%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Poland than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Google AdSense for Platforms ^(-1)
5. Google Ad Manager ^(-1)
7. Criteo ^(-2)
8. InMobi ^(-14)
9. optAd360 ^(-77)
10. Adform ^(-15)
11. Adobe Advertising ^(-2)
13. RTB House ^(-17)
14. Tri-table ^(-122)
15. Revive Adserver ^(-18)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 149 online advertising platforms used on sites from Poland, ranked by their market share.

Rank	Name	Market share
1	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	44.8%
2	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	39.6%
3	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	7.5%
4	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	6.7%
5	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	6.5%
6	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	6.3%
7	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	3.7%
8	InMobi Bengaluru, India A mobile advertising platform that helps app developers and publishers monetize their apps by serving ads to users on mobile devices.	2.9%
9	optAd360 Wrocław, Poland A Polish programmatic advertising platform that uses artificial intelligence to monetize websites, mobile apps, games, and video content.	2.4%
10	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	2.3%
11	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	2%
12	Google Marketing Platform Mountain View, California, United States An enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.	2%
13	RTB House Warsaw, Poland A global advertising company that specializes in targeted advertising, including retargeting and real-time bidding.	2%
14	Tri-table A company that integrates solutions for advertisers and publishers using its own adserver technology.	1.9%
15	Revive Adserver Jonkersvaart, Groningen, Netherlands An open-source ad serving system.	1.7%
16	Equativ Paris, France Offers a comprehensive suite of buy-side and sell-side ad tech solutions, including its own independent ad server, SSP and buyer tools.	1.5%
17	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	1.5%
18	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	1.5%
19	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	1.4%
20	Microsoft Invest Redmond, Washington, United States A demand-side ad management platform created after Microsoft's acquisition of Xandr to facilitate programmatic media buying. Legacy	1.3%
21	AdRotate Den Helder, Netherlands A WordPress plugin for managing, scheduling, rotating, and tracking advertisements. FreeOpen source€49.00	1.1%
22	MGID Santa Monica, California, United States A performance-driven platform for real-time buying, selling and management of native ads.	1.1%
23	Magnite New York, United States An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.	1%
24	Teads New York, United States A global omnichannel ad monetization platform that provides publishers with video and display advertising solutions.	1%
25	Onnetwork.tv Warsaw, Poland A Polish video advertising platform that provides a multimedia player that allows publishers to flexibly manage video and audio content, as well as broadcast pre-roll and mid-roll ads. Free	0.9%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 64,863 websites from Poland.
We currently track the presence of 200 online advertising platforms across the web.
Of these, 149 were detected on websites from Poland.
Statistics were last calculated on August 31, 2026.
For more details, see our methodology and disclaimer.