OpenX
OpenX is a programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.
It operates a real-time bidding exchange with header bidding support, offers private marketplaces and deal management, provides fraud prevention and quality controls, supports CTV and OTT monetization, and includes yield optimization and API access.
According to our data, OpenX ranks 28th among the online advertising platforms we track.
It has 0.8% of the advertising market share and is detected on 0.1% of all websites.
Wikipedia📊 Rankings and Market Share
- Advertising
- Rank: 28
- Market share: 0.8%
🏆 OpenX Awards
- 🔥 13rd most popular in the Czech Republic in the Advertising category.
- 🔥 18th most popular in Poland in the Advertising category.
- 🔥 19th most popular in Russia in the Advertising category.
- ⬆️ 22nd most popular in the United States in the Advertising category.
- ⬆️ 22nd most popular in Germany in the Advertising category.
- ⬆️ 23rd most popular in the Netherlands in the Advertising category.
⚡ Sites Using OpenX
We have data on 4,344 websites that use OpenX advertising technology. Here is a list of some of the top ranked ones.
The highest rated site using OpenX is 
nytimes.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | nytimes.com |
#50 | United States | English |
| 2 | #104 | English | ||
| 3 |  usatoday.com |
#113 | American English | |
| 4 | #131 | Poland | Polish | |
| 5 | #201 | United States | English | |
| 6 | #243 | United States | American English | |
| 7 | #302 | United States | English | |
| 8 | #318 | United States | American English | |
| 9 | #336 | Japan | Japanese | |
| 10 | #342 | United States | English | |
| 11 | #395 | United States | English | |
| 12 | #423 | United States | English | |
| 13 | #495 | United States | American English | |
| 14 | #578 | India | American English | |
| 15 | #661 | Vietnam | Vietnamese | |
| 16 | #865 | American English | ||
| 17 | #972 | American English | ||
| 18 | #995 | Netherlands | English | |
| 19 | #1,024 | Malay | ||
| 20 | #1,041 | Indonesia | Indonesian |
📈 Usage Statistics
Most of the sites that use OpenX:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the General News category.
Most of the sites using OpenX are from the United States, Turkey, and Germany.
- United States 37.6%
- Turkey 6.5%
- Germany 6.5%
- United Kingdom 4.9%
- Poland 4.6%
- France 2.8%
- Italy 2.6%
- Spain 2.4%
- Russia 2.2%
- Other 29.9%
Most OpenX users speak English, Turkish, or German.
- English 58.4%
- Turkish 5.2%
- German 4.8%
- Spanish 3.8%
- Polish 3.4%
- French 2.8%
- Russian 2.1%
- Italian 2.1%
- Portuguese 1.6%
- Other 15.8%
OpenX advertising technology is especially popular on .com top-level domains.
- .com 60.7%
- .de 3.2%
- .pl 2.9%
- .net 2.8%
- .org 2.7%
- .co.uk 1.6%
- .com.tr 1.5%
- .it 1.3%
- .ru 1.2%
- Other 22.1%
The primary market segments for websites utilizing OpenX include general news, business, and online shopping.
- General News 24%
- Business 9.4%
- Online Shopping 6.8%
- Blogs/Wiki 6.6%
- Entertainment 6%
- Marketing/Merchandising 5.4%
- Fashion/Beauty 3.2%
- Health 2.7%
- Travel 2.7%
- Other 33.2%
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💬 Frequently Asked Questions
Where is OpenX's headquarters?
OpenX is located in Pasadena, California, United States.
Which country uses OpenX the most?
The majority of OpenX users are from the United States.
Who uses OpenX?
According to our data, OpenX is used on thousands of sites, including such established ones as nytimes.com, washingtonpost.com, and
usatoday.com.
Do academic institutions use OpenX?
Yes. In total, we know of 9 academic websites in the United States that use OpenX.
How does OpenX stack up against the competition?
OpenX is a fairly popular advertising technology, ranking ahead of 172 other online advertising platforms we track.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,718,585 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.