Index Exchange
Index Exchange, Toronto, Ontario, CanadaIndex Exchange is a global advertising supply-side platform that connects digital publishers and media buyers through a real-time advertising exchange.
It provides header bidding, private marketplaces, curated deals, real-time media valuation, transparent auction mechanics, and low-latency infrastructure.
According to our data, Index Exchange ranks 38th among the online advertising platforms we track.
It has 0.5% of the advertising market share and is detected on 0.07% of all websites.
- 🏠 Website
- 🏷️ Previous name
- Casale Media
📊 Rankings and Market Share
- Advertising
- Rank: 38
- Market share: 0.5%
🏆 Index Exchange Awards
- ⬆️ 25th most popular in Canada in the Advertising category.
- ⬆️ 26th most popular in Poland in the Advertising category.
- ⬆️ 26th most popular in Australia in the Advertising category.
- ⬆️ 28th most popular in the United States in the Advertising category.
- ⬆️ 28th most popular in Germany in the Advertising category.
- ⬆️ 30th most popular in the Netherlands in the Advertising category.
- ⬆️ 31st most popular in the United Kingdom in the Advertising category.
- ⬆️ 32nd most popular in Italy in the Advertising category.
- ⬆️ 34th most popular in France in the Advertising category.
- ⬆️ 35th most popular in Spain in the Advertising category.
⚡ Sites Using Index Exchange
We have data on 2,719 websites that use Index Exchange advertising technology. Here is a list of some of the top ranked ones.
The highest rated site using Index Exchange is 
pinterest.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | pinterest.com |
#15 | United States | English |
| 2 | #67 | United States | English | |
| 3 | #104 | English | ||
| 4 | #131 | Poland | Polish | |
| 5 | #142 | United Kingdom | English | |
| 6 |  tripadvisor.com |
#156 | United Kingdom | American English |
| 7 | #201 | United States | English | |
| 8 | #336 | Japan | Japanese | |
| 9 | #342 | United States | English | |
| 10 | #408 | Spain | Spanish | |
| 11 | #662 | Turkey | Turkish | |
| 12 | #674 | Brazil | Brazilian Portuguese | |
| 13 | #1,111 | Hong Kong | English | |
| 14 |  iheart.com |
#1,127 | United States | English |
| 15 | #1,255 | English | ||
| 16 | #1,333 | United States | American English | |
| 17 | #1,344 | United States | English | |
| 18 | #1,352 | Poland | Polish | |
| 19 |  cloudinary.com |
#1,359 | United States | English |
| 20 | #1,540 | United Kingdom | English |
📈 Usage Statistics
Most of the sites that use Index Exchange:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using Index Exchange are from the United States, Germany, and the United Kingdom.
- United States 38.9%
- Germany 8.9%
- United Kingdom 8.2%
- Poland 4.1%
- Italy 3.9%
- France 3.8%
- Australia 3.3%
- Canada 2.9%
- Spain 2.7%
- Other 23.3%
Most Index Exchange users speak English, German, or French.
- English 66.8%
- German 7%
- French 4.2%
- Spanish 3.4%
- Polish 3.4%
- Italian 3%
- Dutch 2.2%
- Portuguese 1.7%
- Japanese 1.2%
- Other 7.1%
Index Exchange advertising technology is especially popular on .com top-level domains.
- .com 57.2%
- .de 4.2%
- .co.uk 3.5%
- .pl 2.9%
- .com.au 2.4%
- .it 2.3%
- .org 1.9%
- .fr 1.9%
- .ca 1.7%
- Other 22%
The primary market segments for websites utilizing Index Exchange include online shopping, general news, and entertainment.
- Online Shopping 18.8%
- General News 11.9%
- Entertainment 10.2%
- Business 9%
- Marketing/Merchandising 8.5%
- Fashion/Beauty 6.3%
- Blogs/Wiki 5%
- Health 3%
- Finance/Banking 3%
- Other 24.3%
🕵️ Similar Technologies
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💬 Frequently Asked Questions
What is the company behind Index Exchange?
Index Exchange is owned by Index Exchange Inc., headquartered in Toronto, Ontario, Canada.
Which country uses Index Exchange the most?
The majority of Index Exchange users are from the United States.
Who uses Index Exchange?
According to our data, Index Exchange is used on thousands of sites, including such established ones as pinterest.com, cnn.com, and
washingtonpost.com.
Do academic institutions use Index Exchange?
Yes. In total, we know of 2 academic websites in the United States that use Index Exchange.
How does Index Exchange stack up against the competition?
Index Exchange is a fairly popular advertising technology, ranking ahead of 162 other online advertising platforms we track.
What are the alternatives to Index Exchange?
Alternatives and possible competitors to Index Exchange may include 
Magnite, 
OpenX, and Sharethrough.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,718,585 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.