🆚 Index Exchange vs. Sovrn
- 📈 Index Exchange is slightly more popular than Sovrn.
- 🌎 Index Exchange is more popular in the United States, Germany, and the United Kingdom.
- 🌍 Sovrn is more popular in Turkey, Japan, and Russia.
Statistics based on 3.6M+ analyzed websites. About this data
Index ExchangeType
Advertising technology
Advertising technology
About
Index Exchange is a global advertising supply-side platform that connects digital publishers and media buyers through a real-time advertising exchange.
It provides header bidding, private marketplaces, curated deals, real-time media valuation, transparent auction mechanics, and low-latency infrastructure.
Sovrn is a programmatic advertising and publisher platform.
Headquarters
Toronto, Ontario, Canada
Boulder, Colorado, United States
Categories
Advertising › Rank #38
Advertising › Rank #42
Popularity
Determined by the number of sites using each technology.
Index Exchange advertising technology is 1.1 times more popular than Sovrn.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Index Exchange is more popular in the United States, Germany, and the United Kingdom, while Sovrn is more popular in Turkey, Japan, and Russia.
United States
Germany
Turkey
United Kingdom
Japan
France
Italy
Poland
Spain
Australia
Awards
- ⬆️ 26th most popular in Australia in the Advertising category.
- ⬆️ 27th most popular in Canada in the Advertising category.
- ⬆️ 28th most popular in Germany in the Advertising category.
- ⬆️ 28th most popular in the Netherlands in the Advertising category.
- ⬆️ 29th most popular in Poland in the Advertising category.
- 🔥 20th most popular in Japan in the Advertising category.
- ⬆️ 25th most popular in Turkey in the Advertising category.
- ⬆️ 40th most popular in the United States in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Index Exchange is more popular among sites focused on online shopping, entertainment, and business, while Sovrn is more commonly used on general news, blogs and wiki, and public information sites.
General News
Online Shopping
Entertainment
Blogs/Wiki
Business
Marketing/Merchandising
Fashion/Beauty
Sports
Health
Finance/Banking
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Criteo
Magnite
OpenX
PubMatic🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,604,716 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.