🆚 OpenX vs. Sovrn
- 📈 OpenX is noticeably more popular than Sovrn.
- 🌎 OpenX is more popular in the United States, Germany, and the United Kingdom.
- 🌍 Sovrn is more popular in Turkey, Japan, and Switzerland.
Statistics based on 3.7M+ analyzed websites. About this data
OpenXType
Advertising technology
Advertising technology
About
OpenX is a programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.
It operates a real-time bidding exchange with header bidding support, offers private marketplaces and deal management, provides fraud prevention and quality controls, supports CTV and OTT monetization, and includes yield optimization and API access.
Sovrn is a programmatic advertising and publisher platform.
Headquarters
Pasadena, California, United States
Boulder, Colorado, United States
Categories
Advertising › Rank #28
Advertising › Rank #42
Popularity
Determined by the number of sites using each technology.
OpenX advertising technology is 1.9 times more popular than Sovrn.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
OpenX is more popular in the United States, Germany, and the United Kingdom, while Sovrn is more popular in Turkey, Japan, and Switzerland.
United States
Turkey
Germany
United Kingdom
Japan
Poland
France
Italy
Spain
Russia
Awards
- 🔥 13rd most popular in the Czech Republic in the Advertising category.
- 🔥 18th most popular in Poland in the Advertising category.
- 🔥 19th most popular in Russia in the Advertising category.
- ⬆️ 22nd most popular in the United States in the Advertising category.
- ⬆️ 22nd most popular in Germany in the Advertising category.
- ⬆️ 22nd most popular in Japan in the Advertising category.
- ⬆️ 26th most popular in Turkey in the Advertising category.
- ⬆️ 39th most popular in the United States in the Advertising category.
- ⬆️ 41st most popular in France in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
OpenX is more popular than Sovrn in all market segments.
General News
Business
Blogs/Wiki
Entertainment
Online Shopping
Marketing/Merchandising
Sports
Fashion/Beauty
Health
Travel
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,718,585 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.