⚡ Advertising in Bulgaria

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Bulgaria is a Southeastern European country with a population of around 6.5 million people.

According to our research, online advertising platforms are detected on 21.4% of websites from Bulgaria.

Statistics based on 14K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Bulgaria in 2026, based on market share.

The most popular is Google AdSense with an impressive share of 33.3%, followed by Google Ads with 33.2% and Google AdSense for Domains with 18.2%.

Google AdSense 33.3%
Google Ads 33.2%
Google AdSense for Domains 18.2%
Google Ad Manager 8.5%
Google AdSense for Platforms 6.4%
LinkedIn Ads 5.1%
Microsoft Advertising 2.7%
Adobe Advertising 2.4%
Revive Adserver 2.1%
Criteo 1.9%
AdOcean 1.7%
Adform 1.6%
OpenX 1.6%
Quantcast 1.4%
Clever Advertising 1.3%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Bulgaria than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Google AdSense ^(-1)
3. Google AdSense for Domains ^(-4)
4. Google Ad Manager ^(-2)
8. Adobe Advertising ^(-5)
9. Revive Adserver ^(-24)
11. AdOcean ^(-66)
12. Adform ^(-13)
13. OpenX ^(-15)
15. Clever Advertising ^(-24)
16. RTB House ^(-14)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 106 online advertising platforms used on sites from Bulgaria, ranked by their market share.

Rank	Name	Market share
1	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	33.3%
2	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	33.2%
3	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	18.2%
4	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	8.5%
5	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	6.4%
6	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	5.1%
7	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	2.7%
8	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	2.4%
9	Revive Adserver Jonkersvaart, Groningen, Netherlands An open-source ad serving system.	2.1%
10	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	1.9%
11	AdOcean Warsaw, Poland An advanced ad server that enables publishers to effectively manage their ad space and optimize campaign profitability programmatically. 976 PLN+/month	1.7%
12	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	1.6%
13	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	1.6%
14	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	1.4%
15	Clever Advertising Porto, Portugal A premium advertising platform focused on delivering new customers for iGaming brands.	1.3%
16	RTB House Warsaw, Poland A global advertising company that specializes in targeted advertising, including retargeting and real-time bidding.	1.3%
17	DOT London, United Kingdom A cryptocurrency advertising network and a publisher revenue platform.	1.3%
18	Waytogrow Warsaw, Poland An advertising platform that provides ad monetization and programmatic advertising services.	1.3%
19	AdRotate Den Helder, Netherlands A WordPress plugin for managing, scheduling, rotating, and tracking advertisements. FreeOpen source€49.00	1%
20	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	0.9%
21	InMobi Bengaluru, India A mobile advertising platform that helps app developers and publishers monetize their apps by serving ads to users on mobile devices.	0.9%
22	Equativ Paris, France Offers a comprehensive suite of buy-side and sell-side ad tech solutions, including its own independent ad server, SSP and buyer tools.	0.7%
23	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	0.7%
24	Microsoft Invest Redmond, Washington, United States A demand-side ad management platform created after Microsoft's acquisition of Xandr to facilitate programmatic media buying. Legacy	0.7%
25	Google Marketing Platform Mountain View, California, United States An enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.	0.6%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 14,098 websites from Bulgaria.
We currently track the presence of 200 online advertising platforms across the web.
Of these, 106 were detected on websites from Bulgaria.
Statistics were last calculated on August 31, 2026.
For more details, see our methodology and disclaimer.