⚡ Advertising in Hungary

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Hungary is a Central European country with a population of around 9.6 million people.

According to our research, online advertising platforms are detected on 17.8% of websites from Hungary.

Statistics based on 22K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Hungary in 2026, based on market share.

The most popular is Google Ads with a substantial share of 53.6%, followed by Google AdSense with 32.5% and InMobi with 5.3%.

Google Ads 53.6%
Google AdSense 32.5%
InMobi 5.3%
Google Ad Manager 5.2%
Google AdSense for Platforms 5.1%
Microsoft Advertising 4.4%
LinkedIn Ads 4%
AdOcean 3.4%
Criteo 2%
Revive Adserver 1.4%
Adform 1.3%
Ezoic 1.3%
Quantcast 1.1%
Google AdSense for Domains 1%
Microsoft Invest 1%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Hungary than worldwide.
Differences between global and country rankings are shown in parentheses.

3. InMobi ^(-18)
4. Google Ad Manager ^(-2)
8. AdOcean ^(-68)
10. Revive Adserver ^(-22)
11. Adform ^(-14)
15. Microsoft Invest ^(-1)
17. AdRotate ^(-7)
18. Teads ^(-11)
19. RTB House ^(-12)
22. Kelkoo Group ^(-70)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 133 online advertising platforms used on sites from Hungary, ranked by their market share.

Rank	Name	Market share
1	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	53.6%
2	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	32.5%
3	InMobi Bengaluru, India A mobile advertising platform that helps app developers and publishers monetize their apps by serving ads to users on mobile devices.	5.3%
4	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	5.2%
5	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	5.1%
6	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	4.4%
7	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	4%
8	AdOcean Warsaw, Poland An advanced ad server that enables publishers to effectively manage their ad space and optimize campaign profitability programmatically. 976 PLN+/month	3.4%
9	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	2%
10	Revive Adserver Jonkersvaart, Groningen, Netherlands An open-source ad serving system.	1.4%
11	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	1.3%
12	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	1.3%
13	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	1.1%
14	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	1%
15	Microsoft Invest Redmond, Washington, United States A demand-side ad management platform created after Microsoft's acquisition of Xandr to facilitate programmatic media buying. Legacy	1%
16	Google Marketing Platform Mountain View, California, United States An enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.	1%
17	AdRotate Den Helder, Netherlands A WordPress plugin for managing, scheduling, rotating, and tracking advertisements. FreeOpen source€49.00	0.7%
18	Teads New York, United States A global omnichannel ad monetization platform that provides publishers with video and display advertising solutions.	0.7%
19	RTB House Warsaw, Poland A global advertising company that specializes in targeted advertising, including retargeting and real-time bidding.	0.7%
20	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	0.6%
21	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	0.6%
22	Kelkoo Group Paris, France Offers a monetization solution for website publishers that allows them to earn revenue by integrating affiliate links and product feeds into their content.	0.5%
23	Magnite New York, United States An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.	0.5%
24	The Trade Desk Ventura, California, United States A programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.	0.5%
25	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	0.4%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 22,358 websites from Hungary.
We currently track the presence of 200 online advertising platforms across the web.
Of these, 133 were detected on websites from Hungary.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.