Google Marketing Platform
Google, Mountain View, California, United StatesGoogle Marketing Platform is an enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.
It integrates advertising tools such as Campaign Manager 360, Display & Video 360, and Search Ads 360 with analytics tools including 
Analytics 360, 
Tag Manager 360, and 
Data Studio.
The platform also includes cross-channel measurement, audience segmentation, experimentation and personalization, AI-powered campaign optimization, and support for over 100 integrations with external data, media, and measurement providers.
According to our data, Google Marketing Platform ranks 11th among the online advertising platforms we track.
It has 2.2% of the advertising market share and is detected on 0.3% of all websites.
- 🏠 Website
- 🏷️ Previous name
- DoubleClick
- 🔗 Links
Wikipedia📊 Rankings and Market Share
- Advertising
- Rank: 11
- Market share: 2.2%
🏆 Google Marketing Platform Awards
- 🥉 Third most popular in Japan in the Advertising category.
- ⭐ 5th most popular in Singapore in the Advertising category.
- ⭐ 7th most popular in Hong Kong in the Advertising category.
- ⭐ 8th most popular in New Zealand in the Advertising category.
- ⭐ 8th most popular in Taiwan in the Advertising category.
- ⭐ 10th most popular in India in the Advertising category.
- ⭐ 10th most popular in Belgium in the Advertising category.
- 🔥 11st most popular in Spain in the Advertising category.
- 🔥 11st most popular in the Netherlands in the Advertising category.
- 🔥 11st most popular in Sweden in the Advertising category.
⚡ Sites Using Google Marketing Platform
We have data on 12,300 websites that use Google Marketing Platform advertising technology. Here is a list of some of the top ranked ones.
The highest rated site using Google Marketing Platform is 
facebook.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | facebook.com |
#2 | United States | English |
| 2 |  instagram.com |
#5 | United States | English |
| 3 |  linkedin.com |
#9 | United States | English |
| 4 |  paypal.com |
#45 | United States | American English |
| 5 |  whatsapp.com |
#48 | United States | English |
| 6 | #104 | English | ||
| 7 | #131 | Poland | Polish | |
| 8 |  walmart.com |
#162 | United States | American English |
| 9 |  notion.com |
#186 | United States | American English |
| 10 |  meta.com |
#203 | United States | English |
| 11 | semrush.com | #378 | United States | English |
| 12 |  threads.com |
#386 | United States | English |
| 13 | #456 | English | ||
| 14 | #484 | American English | ||
| 15 | #523 | Poland | Polish | |
| 16 | api.whatsapp.com |
United States | English | |
| 17 | #591 | Kazakhstan | Russian | |
| 18 | #595 | Croatia | Croatian | |
| 19 | #615 | Italy | Italian | |
| 20 | #651 | English |
📈 Usage Statistics
Most of the sites that use Google Marketing Platform:
- are located in Japan
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Google Marketing Platform are from Japan, the United States, and the United Kingdom.
- Japan 38.3%
- United States 16.1%
- United Kingdom 5.4%
- Germany 2.9%
- Spain 2.4%
- France 2.2%
- Netherlands 2.1%
- Australia 2%
- Poland 2%
- Other 26.6%
Most Google Marketing Platform users speak English, Japanese, or Spanish.
- English 40.6%
- Japanese 33.9%
- Spanish 3.9%
- German 3.2%
- French 2.7%
- Portuguese 1.8%
- Polish 1.7%
- Dutch 1.7%
- Italian 1.2%
- Other 9.3%
Google Marketing Platform advertising technology is especially popular on .com, .jp, and .net top-level domains.
- .com 52.4%
- .jp 5.6%
- .net 5.2%
- .org 3.4%
- .co.uk 1.9%
- .de 1.6%
- .pl 1.5%
- .nl 1.4%
- .com.au 1.3%
- Other 25.7%
The primary market segments for websites utilizing Google Marketing Platform include business, blogs and wiki, and finance and banking.
- Business 16.9%
- Blogs/Wiki 9.1%
- Finance/Banking 8.5%
- Marketing/Merchandising 8.2%
- Online Shopping 6.3%
- Travel 4.5%
- Health 4.4%
- Entertainment 4.2%
- Education/Reference 4.2%
- Other 33.7%
🕵️ Similar Technologies
These are some of the best Google Marketing Platform alternatives.
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💬 Frequently Asked Questions
What is the company behind Google Marketing Platform?
Google Marketing Platform is owned by Google LLC, headquartered in Mountain View, California, United States.
Which country uses Google Marketing Platform the most?
The majority of Google Marketing Platform users are from Japan.
Who uses Google Marketing Platform?
According to our data, Google Marketing Platform is used on thousands of sites, including facebook.com, instagram.com, and linkedin.com.
Is Google Marketing Platform used on government websites?
Overall, we found Google Marketing Platform on 5 government sites in the United States.
Do academic institutions use Google Marketing Platform?
Yes. In total, we know of 41 academic websites in the United States that use Google Marketing Platform.
How does Google Marketing Platform stack up against its competitors?
Google Marketing Platform is a very popular advertising technology, second only to 10 other online advertising platforms we track.
What are the alternatives to Google Marketing Platform?
Alternatives and possible competitors to Google Marketing Platform may include 
Google AdSense, 
Microsoft Advertising, and Google Ad Manager.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,718,585 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.