⚡ Advertising in Taiwan

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Taiwan is an East Asian island country with a population of around 23.6 million people.

According to our research, online advertising platforms are detected on 22% of websites from Taiwan.

Statistics based on 16K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Taiwan in 2026, based on market share.

The most popular is Google Ads with a substantial share of 57.3%, followed by Google AdSense with 32.6% and Yahoo Advertising with 14%.

Google Ads 57.3%
Google AdSense 32.6%
Yahoo Advertising 14%
Google AdSense for Platforms 8%
Google Ad Manager 5.5%
Microsoft Advertising 4.7%
Criteo 3.3%
Google Marketing Platform 1.9%
Taboola 1.7%
LinkedIn Ads 1.6%
PopIn 1.1%
Google AdSense for Domains 0.9%
The Trade Desk 0.7%
Ezoic 0.6%
Dable 0.5%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Taiwan than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Yahoo Advertising ^(-32)
5. Google Ad Manager ^(-1)
7. Criteo ^(-2)
8. Google Marketing Platform ^(-2)
9. Taboola ^(-5)
11. PopIn ^(-144)
13. The Trade Desk ^(-2)
15. Dable ^(-78)
16. WordAds ^(-23)
17. Juicy Ads ^(-66)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 75 online advertising platforms used on sites from Taiwan, ranked by their market share.

Rank	Name	Market share
1	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	57.3%
2	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	32.6%
3	Yahoo Advertising New York, United States A pay-per-click digital advertising platform.	14%
4	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	8%
5	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	5.5%
6	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	4.7%
7	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	3.3%
8	Google Marketing Platform Mountain View, California, United States An enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.	1.9%
9	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	1.7%
10	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	1.6%
11	PopIn Tokyo, Japan A Japanese demand-side advertising platform focused on native and content recommendation advertising.	1.1%
12	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	0.9%
13	The Trade Desk Ventura, California, United States A programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.	0.7%
14	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	0.6%
15	Dable Seoul, Korea A Korean native advertising and content discovery platform that delivers customized ads and recommends personalized news tailored to users' interests.	0.5%
16	WordAds San Francisco, California, United States An advertising platform for WordPress sites that allows publishers to monetize content by displaying automatically managed ads across their pages.	0.4%
17	Juicy Ads Regina, Saskatchewan, Canada An adult advertising network that connects publishers and advertisers in the adult entertainment industry.	0.4%
18	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	0.4%
19	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	0.4%
20	Microsoft Invest Redmond, Washington, United States A demand-side ad management platform created after Microsoft's acquisition of Xandr to facilitate programmatic media buying. Legacy	0.3%
21	Adsterra Limassol, Cyprus A global performance-based advertising network for user acquisition and publisher monetization.	0.3%
22	PubMatic Redwood City, California, United States A supply-side programmatic advertising platform that enables digital publishers to sell advertising inventory through automated auctions and direct deals.	0.3%
23	Geniee Tokyo, Japan A Japanese advertising technology company that provides a Supply-Side Platform and a Demand-Side Platform to connect publishers and advertisers for automated online ad buying and selling.	0.3%
24	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	0.3%
25	Skimlinks New York, United States A content monetization platform that specializes in monetizing links through affiliate marketing. It allows publishers to automatically insert affiliate links into their content and receive commissions, primarily on a cost-per-sale basis.	0.3%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 16,296 websites from Taiwan.
We currently track the presence of 200 online advertising platforms across the web.
Of these, 75 were detected on websites from Taiwan.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.