Yahoo Advertising
Yahoo, New York, United StatesYahoo Advertising is a pay-per-click digital advertising platform.
According to our data, Yahoo Advertising ranks 36th among the online advertising platforms we track.
It has 0.5% of the advertising market share and is detected on 0.08% of all websites.
- 🏠 Website
- 🏷️ Previous names
- Overture, Adtech, Yahoo! Gemini, Yahoo Native
- 🔗 Links
Wikipedia📊 Rankings and Market Share
- Advertising
- Rank: 36
- Market share: 0.5%
🏆 Yahoo Advertising Awards
- 🥉 Third most popular in Taiwan in the Advertising category.
- ⭐ 9th most popular in China in the Advertising category.
- ⬆️ 26th most popular in the United States in the Advertising category.
- ⬆️ 26th most popular in Turkey in the Advertising category.
- ⬆️ 26th most popular in Brazil in the Advertising category.
- ⬆️ 30th most popular in Australia in the Advertising category.
⚡ Sites Using Yahoo Advertising
We have data on 3,002 websites that use Yahoo Advertising technology. Here is a list of some of the top ranked ones.
The highest rated site using Yahoo Advertising is washingtonpost.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #129 | English | ||
| 2 |  uber.com |
#343 | United States | English |
| 3 | #1,564 | United States | American English | |
| 4 |  paypay.ne.jp |
#1,874 | Japan | Japanese |
| 5 | #2,019 | United States | English | |
| 6 | United States | American English | ||
| 7 | #2,551 | United States | English | |
| 8 | #2,628 | Germany | German | |
| 9 | #3,024 | Taiwan | Bangla | |
| 10 | #5,602 | English | ||
| 11 | #5,690 | United States | English | |
| 12 | #5,918 | Chile | Spanish | |
| 13 | #6,249 | United States | American English | |
| 14 | #6,806 | Brazil | English | |
| 15 | #6,936 | United States | American English | |
| 16 | #7,554 | Poland | Polish | |
| 17 | #7,621 | United States | American English | |
| 18 | #8,382 | Czech Republic | Czech | |
| 19 | #9,183 | United Kingdom | English | |
| 20 | #9,617 | Turkey | Turkish |
📈 Usage Statistics
Most of the sites that use Yahoo Advertising:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using Yahoo Advertising are from the United States, Taiwan, and Turkey.
- United States 35.4%
- Taiwan 19.5%
- Turkey 9.8%
- Germany 4.5%
- United Kingdom 3.6%
- China 2.5%
- Brazil 2.2%
- France 2%
- Australia 2%
- Other 18.5%
Most Yahoo Advertising users speak English, Chinese, or Turkish.
- English 49.8%
- Chinese 20.9%
- Turkish 8.8%
- German 3.8%
- Portuguese 2.8%
- French 2.6%
- Spanish 2.5%
- Italian 0.9%
- Japanese 0.9%
- Other 7%
Yahoo Advertising technology is especially popular on .com and .com.tw top-level domains.
- .com 55.4%
- .com.tw 13.5%
- .org 3.6%
- .de 2.2%
- .com.tr 2.1%
- .tw 2%
- .net 1.8%
- .co.uk 1.6%
- .com.au 1.5%
- Other 16.3%
The primary market segments for websites utilizing Yahoo Advertising include online shopping, general news, and business.
- Online Shopping 18.4%
- General News 13.5%
- Business 10.7%
- Marketing/Merchandising 9.6%
- Fashion/Beauty 5.2%
- Finance/Banking 4.3%
- Entertainment 3.8%
- Education/Reference 3.6%
- Travel 3.2%
- Other 27.7%
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💬 Frequently Asked Questions
What is the company behind Yahoo Advertising?
Yahoo Advertising is owned by Yahoo! Inc., headquartered in New York, United States.
Which country uses Yahoo Advertising the most?
The majority of Yahoo Advertising users are from the United States.
Who uses Yahoo Advertising?
According to our data, Yahoo Advertising is used on thousands of sites, including such established ones as washingtonpost.com,
uber.com, and experian.com.
Do academic institutions use Yahoo Advertising?
Yes. In total, we know of 18 academic websites in the United States that use Yahoo Advertising.
How does Yahoo Advertising stack up against the competition?
Yahoo Advertising is a fairly popular advertising technology, ranking ahead of 167 other online advertising platforms we track.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,896,634 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.