🆚 AdRoll vs. Yahoo Advertising
- 📈 AdRoll is twice as popular as Yahoo Advertising.
- 🌎 AdRoll is more popular in the United States, the United Kingdom, and Australia.
- 🌍 Yahoo Advertising is more popular in Turkey, Taiwan, and Germany.
Statistics based on 3.3M+ analyzed websites. About this data
AdRoll
Yahoo AdvertisingType
Advertising technology
Advertising technology
About
AdRoll is a digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization.
It features the AI-powered bidding engine, BidIQ, which analyzes over 1.2 billion user profiles and supports dynamic ads with automated product recommendations that can achieve up to 2x higher click-through rates.
Yahoo Advertising is a pay-per-click digital advertising platform.
Headquarters
San Francisco, California, United States
New York, United States
Pricing
Free version ❌
Marketing & Ads+ package$36+/month
Categories
Advertising › Rank #17
Advertising › Rank #32
Popularity
Determined by the number of sites using each technology.
AdRoll advertising technology is 2.3 times more popular than Yahoo Advertising.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
AdRoll is more popular in the United States, the United Kingdom, and Australia, while Yahoo Advertising is more popular in Turkey, Taiwan, and Germany.
United States
Turkey
United Kingdom
Taiwan
Australia
Germany
Canada
France
India
Netherlands
Awards
- ⭐ 9th most popular in Australia in the Advertising category.
- ⭐ 10th most popular in the United Arab Emirates in the Advertising category.
- 🔥 11st most popular in the United States in the Advertising category.
- 🔥 13rd most popular in New Zealand in the Advertising category.
- 🔥 14th most popular in Canada in the Advertising category.
- 🥉 Third most popular in Taiwan in the Advertising category.
- ⭐ 9th most popular in Hong Kong in the Advertising category.
- ⬆️ 25th most popular in Brazil in the Advertising category.
- ⬆️ 26th most popular in the United States in the Advertising category.
- ⬆️ 26th most popular in Turkey in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
AdRoll is more popular among sites focused on business, online shopping, and marketing and merchandising, while Yahoo Advertising is more commonly used on general news sites.
Business
Online Shopping
Marketing/Merchandising
Internet Services
Fashion/Beauty
Education/Reference
General News
Software/Hardware
Health
Finance/Banking
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Criteo
The Trade Desk
Nexxen
TripleLift
Adyoulike🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.