⚡ Advertising in the United States

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

The United States of America (USA) is a North American country with a population of over 341 million people.

According to our research, online advertising platforms are detected on 17.1% of websites from the United States.

Statistics based on 663K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in the United States in 2026, based on market share.

The most popular is Google Ads with an impressive share of 40.6%, followed by Google AdSense with 21.9% and Microsoft Advertising with 15.2%.

Google Ads 40.6%
Google AdSense 21.9%
Microsoft Advertising 15.2%
LinkedIn Ads 12.2%
Google AdSense for Platforms 6.7%
Ezoic 6.4%
Google Ad Manager 5.5%
The Trade Desk 4.2%
Amazon Advertising 3.8%
AdRoll 3.8%
Simpli.fi 3.4%
Microsoft Invest 2.4%
Criteo 2.2%
Taboola 1.9%
Google Marketing Platform 1.7%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in the United States than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Microsoft Advertising ^(-2)
6. Ezoic ^(-1)
8. The Trade Desk ^(-7)
9. Amazon Advertising ^(-2)
10. AdRoll ^(-7)
11. Simpli.fi ^(-9)
12. Microsoft Invest ^(-4)
17. StackAdapt ^(-13)
20. Magnite ^(-2)
21. OpenX ^(-7)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 189 online advertising platforms used on sites from the United States, ranked by their market share.

Rank	Name	Market share
1	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	40.6%
2	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	21.9%
3	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	15.2%
4	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	12.2%
5	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	6.7%
6	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	6.4%
7	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	5.5%
8	The Trade Desk Ventura, California, United States A programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.	4.2%
9	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	3.8%
10	AdRoll San Francisco, California, United States A digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization. $36+/month	3.8%
11	Simpli.fi Fort Worth, Texas, United States A programmatic advertising platform that combines DSP and DMP capabilities for CTV, addressable, geo-fencing, mobile, display, native, audio, social, and video advertising. $10,000+/month	3.4%
12	Microsoft Invest Redmond, Washington, United States A demand-side ad management platform created after Microsoft's acquisition of Xandr to facilitate programmatic media buying. Legacy	2.4%
13	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	2.2%
14	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	1.9%
15	Google Marketing Platform Mountain View, California, United States An enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.	1.7%
16	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	1.7%
17	StackAdapt Thornhill, Ontario, Canada A multi-channel programmatic advertising platform specializing in native, display, video, connected TV, audio, in-game, and DOOH advertising.	1.5%
18	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	1.4%
19	Mediavine New York, United States A premium ad management network for established publishers that monetizes website traffic through display advertising, typically requiring at least 50,000 monthly sessions for entry. $$$	1.4%
20	Magnite New York, United States An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.	1.2%
21	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	1.1%
22	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	1.1%
23	PubMatic Redwood City, California, United States A supply-side programmatic advertising platform that enables digital publishers to sell advertising inventory through automated auctions and direct deals.	1%
24	Raptive New York, United States A premium ad management network that helps content publishers monetize their websites through optimized ad placements. $$$	0.9%
25	Basis Chicago, Illinois, United States A digital advertising platform that unifies programmatic buying, CTV, workflow automation, and business intelligence.	0.8%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 663,079 websites from the United States.
We currently track the presence of 203 online advertising platforms across the web.
Of these, 189 were detected on websites from the United States.
Statistics were last calculated on October 18, 2026.
For more details, see our methodology and disclaimer.